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Opendoor wanted to turn a billboard into a giant real estate yard sign for the Superbowl! Attendees traveling from the airport to the stadium for the Super Bowl will be awestruck by this billboard transformation. Atomic converted a traditional billboard into an enormous real estate yard sign using custom extensions above the board, extending the vinyl past the frame and disguising the existing support column with sheet goods that wrapped the 50’ unipole. This sign was visible from both Interstate 17 and Highway 60 in Phoenix.