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Hennessy & Dentsu

Creed III

To announce the premiere of Creed III, Hennessy and Creed teamed up for a knockout OOH campaign! We fabricated 3D punching bag billboard props with CNC-cut letters that hung from the tops of billboards in both New York & LA markets.

We also worked with them to transform transit shelters into boxing gyms by fabricating boxing ring stools to replace the original benches, and custom ad box inserts with real ropes. There was a Snapchat code people could scan to experience Creeds Gym in VR, and test out their skills with two different punching bags!