Final Fantasy XV Game Launch
Location: Hollywood, Los Angeles CA
Atomic Props worked with Liquid Advertising to celebrate the highly-anticipated launch of Final Fantasy XV. We fabricated a gigantic Titan monster that erupted from the ground, smashing through the Walk of Fame in front of the Hollywood & Highland shopping center. The two-story Titan towered over crowds of shoppers and tourists from November 29th through December 4th, 2016.
For six days, cars and tour buses on Hollywood Boulevard slowed to take photos of the huge attraction. And as word rippled through the crowds and spread far beyond across social media, thousands of fans lined up to take up a sword and pose in Titan’s enormous grasp, creating a sharable augmented reality video clip where Noctis, the hero of Final Fantasy XV, raced into the scene to perform his signature glowing Warp Strike to save the day.
The event generated more than 5.5 million impressions on site and across social media.
Atomic Props & Effects takes your advertising messages and makes them come alive. Through the art and engineering of interactive advertising we construct larger than life 3D billboards and other creative outdoor advertising that will leave all who see them breathless. Utilizing ultra-realistic rendering and unbelievable artistry, our artists and builders take ideas from conception to jaw dropping, in-your-face place-based advertising installations.
If you’re looking for wow, you’ll find it here.
Atomic Props & Effects has over 35 years of experience, specializing in the design and fabrication of unique props and effects. With multi-layered disciplines, we have the ability to integrate technologies and brands with unparalleled results. We are known for our ingenuity, teamwork, and craftsmanship showcased in the advertising, retail, sports and architectural industries. We work our hardest to ensure your project goes beyond expectations.
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