Hi Resolution came to Atomic Props with the goal to increase awareness and sales for the Coors Light brand in the Los Angeles market.
The 24’ tall climbing mountain man was part of a much larger campaign to blanket the Los Angeles area. Multiple billboards with the climbing man were fabricated starting with a 3D computer model and CNC router to accurately cut this large image.
Keeping this project in-house allowed us to work multiple shifts to meet the timeline for the project. Each team member at Atomic has multiple skill sets and they were all utilized to complete all of the elements within this campaign.
This project was a Hall of Fame Honoree for the OAAA Obie Awards in 2018.