Search actual fabric and get true shopping results with Google Lens!
Google’s “Find That Thing” campaign used fabric and materials inspired by Gen Z fashion.
The ads encouraged people to try Google Lens – a function that lets you search what you see – by taking photos of the real material, Google Lens found shopping results for similar trends. This campaign spanned billboards, bus shelters and wallscapes.
We sewed a wall of fur, hand cut fabric letters and glued them to billboard vinyl, created a bus shelter insert out of pearls and granny square blankets.
Using real materials for this ad was an excellent way to prove that Google Lens works on just about anything!