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Google Lens

Search actual fabric and get true shopping results with Google Lens!

How it was done

Google’s “Find That Thing” campaign used fabric and materials inspired by Gen Z fashion.

The ads encouraged people to try Google Lens – a function that lets you search what you see – by taking photos of the real material, Google Lens found shopping results for similar trends. This campaign spanned billboards, bus shelters and wallscapes.

We sewed a wall of fur, hand cut fabric letters and glued them to billboard vinyl, created a bus shelter insert out of pearls and granny square blankets.

Using real materials for this ad was an excellent way to prove that Google Lens works on just about anything!