To increase brand awareness and drive traffic to their flagship boutique, Nespresso wanted to transform bus shelters into replicas of their espresso machines.
Atomic fabricated custom shelter toppers that were replicas of the Nespresso Vertuoline and Pixie. The Virtuoline featured a spinning espresso capsule and specialty lighting for an exciting night time effect. Between the Vertuoline and Pixie machines, a total of 10 units were fabricated for the streets of Chicago.
When dealing with licensed products, attention to detail is extremely important. To ensure we were fabricating an exact replica, we 3D scanned each Nespresso machine. This allowed the foam carved pieces and the structural design of the shelter to match the product and the client’s vision.