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Wieden + Kennedy – New York

LYFT Car Wash Takeover

To celebrate their 5th birthday, Lyft took over a car wash in LA and offered $1 washes with all proceeds donated to a local charity. Atomic designed and fabricated this custom neon sign to retrofit over the existing car wash structure.

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This event was a temporary takeover. Our client wanted a custom neon sign that could be removed after the event without damaging the existing car wash signage. The temporary signage features LED neon for a cool night effect without the fragility of traditional neon.