To celebrate their 5th birthday, Lyft took over a car wash in LA and offered $1 washes where all proceeds went to a local charity.
Atomic designed and fabricated this custom neon sign and retro-fit it over the existing car wash structure.
Client: Wieden + Kennedy – New YorkLocation: Los Angeles
This event was a temporary takeover. Our client wanted a custom neon sign that could be removed after the event without damaging the existing car wash structure. This signage features, LED neon for a cool night effect without the fragility of traditional neon.