Skip to main content
Wieden + Kennedy – New York

LYFT Car Wash Takeover

To celebrate their 5th birthday, Lyft took over a car wash in LA and offered $1 washes where all proceeds went to a local charity.

Atomic designed and fabricated this custom neon sign and retro-fit it over the existing car wash structure.

Client: Wieden + Kennedy – New York
Location: Los Angeles

Highlighted Services

This event was a temporary takeover. Our client wanted a custom neon sign that could be removed after the event without damaging the existing car wash structure. This signage features, LED neon for a cool night effect without the fragility of traditional neon.