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Cross Media

NASCAR Chicago Street Race

To promote the Chicago Street Race Weekend event put on by Nascar, Cross Media came to us to transform a transit shelter topper into a racing finish line, complete with a mannequin waving the flag on top. We vinyl-wrapped the shelter topper, built a podium for the mannequin to stand in, and replaced the traditional seat bench with high-end spectator seats.

@atomic.props

Rev up your engines! 🏎️🏁 NASCAR is turning the streets of Chicago into the ultimate race track this summer! Be sure to check it out July 1st through the 2nd! We partnered with @crossmediaus to build this custom transit shelter topper and switched out the traditional branch seat for comfy spectator seats to help generate brand awareness and deliver a targeted message for the upcoming race! Looking to enhance your next transit shelter advertising campaign? Atomic has you covered – literally 😎 . . . . . . . . . . . . #atomicprops #nascar #yascar #chicagostreetrace #nascarchicagostreetraceweekend #nascarchicago #transitadvertising #transitshelter #brandactivation #eventinspiration #eventlife #customfabrication #propshop #ooh #iloveooh #outpfhome #outofhomeadvertising #marketing #advertising #creativeads #fypage

♬ Another Level – Oh The Larceny
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