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Anheuser Busch Inc.

Bud Light

Anheuser Busch wanted custom, long-term billboards that lit up the Texas skyline in Dallas, Harlingen, El Paso, and San Antonio.

The neon revival trend is extremely popular in Texas so we followed suit. Instead of using traditional glass neon, we used LED neon because it is less fragile and allows us to color match the client’s desired color palette.

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Many of these individual billboards had special requirements and weight restrictions. Atomic worked directly with the outdoor company to determine how we needed to modify the structural design in order to achieve the client’s creative.