Klarna did research and determined that many of its customers were dog owners. Klarna wanted to appeal to the dogs and dog owners in the hope it would use their app to shop for toys. Wall panels were fabricated with a steel frame, sheet goods, vinyl graphic and 2,000 dog toys. Each dog toy had multiple mechanical fasteners to keep them firmly attached to the panel. A giant box was also created to make it appear as the box had tipped over and toys had flowed out. The wall panels were attached to the wall that had a painted mural to complete this pink attention grabber. With the help of social media and influencers the campaign message went much further than the streets of New York. This was a turnkey project where we coordinated the shipping, engineering, installation, strike and disposal of the project along with the fabrication of the panels.