Google Posterpalooza

Need to Know

To show off the new camera capabilities of the Google Pixel 6 phone, we fabricated two mini VR galleries that were experiential exhibits at Lollapalooza.

These were fully enclosed structures that contained framed Lollapalooza posters from years past.

Festival goers would check out a Pixel phone, and walk through the exhibit scanning Snapchat QR codes which created a VR experience over the posters. The outside of the structures were fully graphic-wrapped to create three different photo backdrops.