Need to Know
To show off the new camera capabilities of the Google Pixel 6 phone, Atomic fabricated two immersive AR galleries that were an experiential focal point at Lollapalooza.
These were fully enclosed structures that contained framed Lollapalooza posters from years past.
Festival goers would check out a Pixel phone, and walk through the exhibit scanning Snapchat QR codes which created an AR experience over the posters. The outside of the structures was fully graphic-wrapped to create three different photo backdrops.