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Overall Murals & Colossal Media

Fanta Scent Machine

The sweet orange scent of Fanta is in the air! We partnered with Colossal Media (LA) and Overall Murals (Atlanta) to help turn their incredible Fanta murals into “sight & sniff” OOH scent advertising campaigns. We custom-programmed air-wicking scent machines with a timer that emits every 20 seconds daily for 18 hours a day.

Fanta was able to enhance its brand recognition and establish a deeper level of engagement with its target audience by incorporating scent advertising into their marketing strategy for their original orange flavor. This proved to be an effective way to tap into consumers’ emotions and create a lasting connection with the brand.

Video by Overall Murals
LA approach view
Atlanta, scent machine blends in with the red wall (left)