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Target Corporation

Beats Turntable

The retail giants’ request was to create iconic pop art pieces to show in a NYC art gallery using products available at Target.

In this “art installation” Beats Pills by Dr. Dre, were used in creating the 10’ diameter record and turntable. 80 Beats Pills were repurposed to light up to the beat of the audio output. Atomic connected all of them to sync via a new USB provided power supply.

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Working with Target keeps our company on its toes. They are known for pushing creative boundaries. The installation location was a surprise as were the complexities of re-wiring and syncing the electronics of the speakers. As with all projects, the client was involved every step of production, visiting our shop during the design and fabrication phases.