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Absolut Red

Absolut came to Atomic with the goal of creating a series of transit shelters that embodied the essence around each of their vodkas.

Real chairs were retrofitted, custom decorated and weather proofed to replace traditional bus shelter benches. The accompanying vinyl transformed the shelter into a lavish escape.

Client: Posterscope for TBWA\Chiat\Day, New York
Location: Chicago

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Since there are restrictions on street furniture in most cities, we worked with the outdoor company to create chairs within their constraints. Our team sculpted new cushions from foam and affixed the chairs onto a steel frame. Each chair was finished using a combination of vinyl and paint to match the client’s artwork