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Wieden Kennedy

Target Baby

This creative concept integrated a unique spin on childhood refrigerator magnets, Facebook, Hollywood, and publicly congratulating the first births of the new year.

Target Baby Facebook fans were able to see their newborn’s name, weight, and birth time go up on this giant 3D birth announcement by posting the information on Target Baby’s Facebook page. The 3’ tall letters were lifted up and hand placed on the magnetic sheet. Target also took photos of the birth announcements and sent them back to their brand new fans.

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We are often combining unique fabrication methods and site requirements in one job. Each team lead oversees the integration of them into the final product. Often with little time to spare. Such was the case here and we count on pre-planning and stellar communication to make it happen.