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Milk Money

Rocketman

Using eyecatchers seems like the appropriate material to add some glitter and sparkle to this billboard promoting the upcoming film based on the life of Elton John. 50 acrylic discs of eyecatchers were attached to the background vinyl with an adhesive tape.  With the slightest breeze the eyecatchers flutter in the wind and catch the sunlight to provide shimmer and sparkle. This billboard was located on a well traveled highway to the Coachella Music Festival.

Installation Video