To showcase how all of their comedy shows are connected, NBC purchased five boards to highlight the shows and actors.
Five 3D post-it notes, 32 giant push pins, and approximately 700’ of red string were fabricated to make the connections. Each post-it note had a metal frame with sheet goods and vinyl print. Each note was custom curved to provide additional dimension. The push pins were 8” at the head and 10” at the base and 24” long. The head was embedded with a steel post that provided the attachment to the billboard structure. To create the sections of red string we wrapped yards and yards of red tulle around the stretch rope to create the thickness needed but also to keep the string taunt when it was secured to the billboard.