Toyota Rav4 Climbing Wall
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This giant bag promoted the new delivery service along Sunset Boulevard. The building regularly does have vinyl banners but for the first time the 3D handle extensions were approved to complete the Chipotle bag. The parts were engineered to attach to the structure so that they could cast their shadows and stand out over the giant bag. The handles were constructed of sheet goods with a steel frame that attached the handles to the building. Vinyl graphics were applied to the sheet goods to carry the detail of the bag handles.
