Miller Beer decided to throw a little shade where it was needed most. A custom fabricated and branded 32’ diameter umbrella was engineered to provide shelter for fans at the annual Bonnaroo Music Festival in Manchester, TN.
Because of the changing weather, enormous size, and daily use, engineering, and a semi-permanent foundation were part of the build. A custom printed covering was created that couldn’t be missed from the air.
Input from multiple sources was needed to create a successful outcome for Miller Lite’s Umbrella installation. Atomic began this turnkey project with the creative and included location requirements, engineering and deadlines before beginning any CAD designs. All parties input is important before developing a plan.