Kraken Rum’s unique name and bold aesthetic make it an instantly recognizable brand. The goal of their out of home campaign was to personify the mysterious Kraken on the streets of Chicago.
To help them stir up more buzz around the creature, Atomic created a custom shelter bench and topper as if the Kraken was bursting from the ground. The tentacle was carved from foam and we used a combination of vinyl and paint to achieve the client’s vision.
Form, function and aesthetic played a role in this build. Our team of craftsmen fabricated the tentacle to function as a shelter bench while still honoring the brand’s strong persona and meeting the client’s vision.
This project won a Silver Obie Award in 2016.