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Hershey's, Clear Channel Spectacolor

Hershey’s Times Square

Our client wanted a memorable candy spectacular to last a lengthy post in Times Square. This sixteen-story spectacular measures 215 ft tall by 60 ft wide. A few of the stand out features were a steaming cocoa cup, replicas of the smokestacks at the Hershey’s headquarters in Pennsylvania, a giant Jolly Rancher wind sculpture, and a pyramid of Hershey’s Kisses.

Highlighted Services

This custom display was up for an extended period of time. Each prop needed to be fabricated to withstand the elements for many years. Atomic managed all engineering, shipping and provided onsite assistance during the installation.