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Posterscope/Dentsu

CarMax Neon

To promote their 24-Hour Test Drives, CarMax wanted to create eye-catching boards that celebrated each of the cities involved. We utilized LED Neon to create the iconic look of traditional neon to create both script and icons that were instantly recognizable to the market – from a Georgia Peach to a Texas ten-gallon hat to the palms and stars of Hollywood.

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