Driven by the health of the world and committed to making a healthy lifestyle accessible to all; Bolthouse Farms wanted a transit shelter that encouraged a healthy body and an active mind.
With the goal of getting pedestrians to walk faster, Atomic modified a police radar to capture the speed of walking pedestrians and connected it to a custom orange LED display. A shelter topper was also fabricated to match their signature long shadow type treatment.
Client: Donatwald + Hague (DW + H)Location: San Francisco
We provided a turnkey solution for our client. Modifying the police radar, creating a custom LED display and fabricating the shelter topper was all done in house. This kept our process streamlined and maintained an open line of communication with the client.