Kraken Rum’s unique name and bold aesthetic make it an instantly recognizable brand. The goal of their out of home campaign was to personify the mysterious Kraken. To help them stir up more buzz around the creature, Atomic created a custom shelter bench and topper as if the Kraken was bursting from the ground. The tentacle was carved from foam and we used a combination of vinyl and paint to achieve the client’s vision.

Client: C2C Outdoor
Location: Chicago