3 Different Ways to Create Day/Night Billboards
Day/Night billboards offer a dynamic solution to static creative that enhances the impact of outdoor advertising.
LED Neon
Billie Eilish x Beat Saber collaboration for Metas Oculus headset 2021
We utilized programmable LED Neon for that iconic retro feel. For an additional layer of interest, each board was faced with a printed scrim, so by day they appeared as traditional boards, but by night – the magic of neon took center stage, bringing Billie and Oculus to life.
Alternate Reading Vinyl
For this permanent Segment billboard, we constructed LED light-boxes to cover the entire face of the structure. Then we used a translucent day/night alternate read vinyl and stretched that over a frame in front of the light boxes to reveal a different background image at night when the lights were turned on. The ‘Segment’ letters were custom LED light-boxes with a drop shadow that had RGB backlighting to allow for color change. The text cabinet had an internet-accessible controller which allowed the client to update the display in real-time.
LED Backlighting
We used LED light boxes to backlight a vinyl scrim which revealed a glowing Black Jesus at night. Backlighting day/night vinyl is an effective way to maximize the impact of outdoor advertising!
Ready to illuminate your brand?!