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Yamamoto & Xcel Energy

Xcel Energy

Super Bowl LII was in our home state! We partnered with a local energy company to concept, design, fabricate, and install a custom brand activation for fans braving the chilly weather in Minneapolis. The client’s goal for the experience was to engage fans with their brand through fun games, a warm fire, and education around clean, reliable, energy.

This was a full turnkey operation for the Atomic Team. Xcel Energy had various items, such as a tiny house and a fireplace which they wanted to incorporate into the space. We designed an experience that fit their existing elements along with the new objects that we fabricated. Atomic provided mechanical designs to all parties involved to help set clear expectations and define responsibilities.