Tylenol used four different examples of why people could have a hard time falling asleep at night, to advertise Tylenol PM.
Your Old Mattress
Is it time to replace your mattress? For a real sleepless night, try one of these mattresses that we put into various NYC bus shelters. The mattresses were sewn with real mattress material on a frame, and then artificially aged to get just the right worn look. Passersby were directed to Tylenol.com to get additional tips on a good nights sleep.
Not Switching to Decaf in the Afternoon
These NYC bus shelters were filled with 5 varieties of decaf teas to create the visually impressive message. Try one of these decaf teas instead of your afternoon coffee that may be keeping you up at night. A tip from Tylenol PM to feel better. Passersby were directed to Tylenol.com to get additional tips on a good nights sleep.
Your Room is Too Bright
This window and shade were made to look like a typical NYC apartment window. A bright light was used behind the shade to create the effect of the distracting city lights coming through the clear window. It was another visually impressive way to provide a tip from Tylenol PM for getting a good night’s sleep. Passersby were directed to Tylenol.com to get additional tips on a good night’s sleep.
Too Much Coffee in the Afternoon
Are you drinking too much coffee during the day? These bus shelters full of coffee cups are eye catching and are an impactful way to ask the question “Is your afternoon coffee keeping you up at night.” A solution is Tylenol PM to feel better. It directs consumers to their web site Tylenol.com for more tips on getting a good nights sleep.