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Swimming in beer? Well not exactly…This immersive photo op, designed as an optical illusion, was tailor-made for social media sharing. Those who engaged by sharing and tagging themselves while interacting with the schooner received Newcastle merchandise as a prize.
This glass is actually made in three pieces that are 7’ to 9’ tall and aligned to appear as one piece. The front section has a step so passersby can stand inside the glass for a fun photo op.