Super Bowl LII was in our home state! We partnered with a local energy company to concept, design, fabricate and install a custom brand activation for fans braving the chilly weather. The client’s goal of this experience was to engage fans with their brand through fun games and a warm fire to educate them about clean, reliable energy.
Clients: Yamamoto & Xcel Energy
Location: Minneapolis
This was a full turnkey operation for the Atomic Team. Xcel Energy had various items, such as a tiny house and a fireplace they wanted to incorporate into the space. We designed an experience that fit their existing elements along with the new objects that were to be fabricated. Atomic provided mechanical designs to all parties involved to help set clear expectations and define responsibilities.
