A note from our owner, Patricia Pearson:
If you haven’t heard, we are made Event Marketer’s Fab50 list! Which, I am going to say is kind of a big deal as this is our first time being recognized in the event fabrication industry. Our roots have been in Out of Home advertising, where for over 40 years, we have designed and built some of the wildest props and special effects. We continue to transition as the industry changes. Atomic has slowly been serving a broader market including experiential and offering more technology integration as all of the advertising industry changes.
We are honored to be known as a top-tier, innovative fabricator. And if I can recognize those deserving of the recognition it would be the whole of Atomic Props & Effects. Our clients push the creative envelope on a daily basis, but it is the talents of the team of people here that make the job look easy. Our entire staff deserves to take a bow on this one.
Enjoy our case study and video on the project that helped to earn us this award, Trolls the Experience.
Our clients, Feld Entertainment and BeCore wanted to bring the magic of Trolls to New York City. In addition, they wanted to create a buzz in anticipation of a new Trolls movie releasing in 2020. The concept for the experience was replicating the Trolls Village with fun experiences for families and children.
Design, fabricate and install a 15,000 sq ft experience in the heart of New York City – in less than 8 months.
We started out by listening to our clients’ wants and wishes for the experience. Our team went out to NYC to perform a site visit, take measurements and walk the space with the client. From there, our team of designers developed the concept, aesthetic, and traffic flow of the space. Throughout the design phase, we kept an open dialogue with our clients to ensure the designs matched their vision.
Fabrication consisted of over 100 props for the space. This included licensed characters from the movie, larger props like a replica of the Troll Tree and other stand out centerpieces for each room, and many cabinetries to add to the functionality of the experience. With the high volume of props going through our shop, we maintained quality and efficiency with CAD drawings for each prop and a detailed production schedule.
Our team also flew out to New York to oversee the installation of the props and to coordinate with the other vendors providing assets for the experience.
The finished experience had a total of seven zones with activities. Here are a few of the highlights.
Lady Glitter Sparkles Salon & Barber Shop – We fabricated custom salon stations for the troll makeovers.
Musical Mashup – We fabricated exact replicas of licensed characters from the movie and embedded them with touch sensors that triggered sound effects.
The Caterbus – Fabricated a 30’ long caterpillar that would blow confetti around inside for kids to catch.
Bergen Town – Fabricated a 15’ tall replica of the troll tree.
Check out our video to see the full experience.