Billboards…Off the Grid

Let’s face it, the industry is changing. Digital billboards are gaining momentum… and so is their energy consumption!

Here are some of our favorite solar-powered projects from the past that proves creativity and sustainability are a winning combination!

An Absolut Alternative

20 years ago, Absolut shined the light on alternative energy solutions with this innovative billboard. They wanted a solution to combat the rolling brownouts that were happening in California in 2002. By turning their iconic bottle into a solar panel, this billboard stayed lit when everything else went dark. ⁠

Sunchips & the Sun ☀️

In 2008, when SUNCHIPS manufacturing plants were switching to solar energy, they used this campaign to advertise their big change!

The sun was used to provide the SUNCHIPS shadow that moved the image across the billboard throughout the day. Very tedious calculations were made to line up the correct angle of the sun, the billboard location, and size, in order to make this work.

PG&E Power Plant

⁠This PG&E board was fitted with twenty real working solar panels, which supplied power to the board while also giving power back to the grid! PG&E ultimately saved on both energy and cost!

Looking for a way to make your next OOH ad more sustainable?
Contact Stacy!