An Rx for Marketing: How to Promote Medical Services Effectively
Medical advertising involves promoting medical products, services, and healthcare facilities while adhering to strict regulatory guidelines and ethical considerations. It plays a crucial role in educating both healthcare professionals and the general public about medical advancements, treatments, and healthcare options.
We specialize in building props that educate in fun and unexpected ways, like fabricating large-scale replicas of medical devices, creating eye-catching place-based props, integrating interactive technology, and billboard props!
Stryker’s Pangea Systems
Stryker wanted to reveal their new Orthopedic Plates during their Stryker Product Showcase in Seattle (2023). We resin-printed 10 different plates at 4 to 8 times the scale of the actual devices so that viewers could see every detail of the new innovative design.
The Pangea plates represent the result of a collaborative endeavor by globally acclaimed orthopedic surgeons. They present a design rooted in evidence-based principles, tailored for precise implant fitting. This innovative system was created with the goal of improving plate fit and screw placement, simultaneously elevating the standard of anatomically contoured implants within diverse patient populations dealing with a range of fracture patterns. The user-friendly, streamlined instrumentation and implant trays comprise a comprehensive offering of 20 anatomic plates and 13 utility plates, all conveniently accessible within a unified platform.
HealthPartners
HealthPartners took to the streets in an unconventional way to inform the public of new online services available to HealthPartners members. These iconic healthcare place-based props stood 7ft tall with clear and simple messaging that can’t be missed!
Jakafi
“Jakafi is a prescription medicine used to treat adults with polycythemia vera who have already taken a medicine called hydroxyurea and it did not work well enough or they could not tolerate it.”
Jakafi wanted an interactive way to showcase their targeted treatment at a trade show. We utilized a unique two-step painting process and created a mannequin that appeared opaque until users activated one of seven “bullseye” LED-lit hotspots from the kiosk touch screen. Each hotspot represents an organ or disease treatable by Jakafi. The curved, acrylic back was etched and lit for added visual interest.
BlueCross BlueShield
The “do” campaign was a marketing and advertising initiative aimed at promoting healthier lifestyles and encouraging people to take proactive steps to improve their health and well-being. The campaign emphasized the concept of “doing” or taking action to make positive changes in one’s life, even if it’s as simple as moving your body for 10 minutes, 3 times a day.
Atomic fabricated giant gardening tool props, with the largest one being a rake at 20ft long! These were foam-carved, hard-coated, and painted to get that super realistic look.
Looking for a creative way to promote healthcare?