Activate Traditional Media with Unique Lighting

We’re here to change the way you think of traditional billboards!

One of our favorite ways to level up traditional billboard marketing is to use special effect lighting. We can make your media appear like a traditional vinyl by day and a digital light show by night! By engineering your billboard to change with the time of day, it will captivate your target audience, and create a WOW factor that will set your brand apart.

Night & Day with Segment

Segment wanted a permanent billboard that transformed, based on time of day. A translucent day/night alternate read vinyl was stretched over a frame in front of light boxes which revealed a different background image at night when the lights were turned on.

  • We used a new printing technology to create the day/night color change effect.
  • The 3D ‘Segment’ letters are LED lightboxes that has over 16.5 million color options to change the look of their name.
  • LED reader box allows for messages to be changed in a few clicks.

Are you ready to take your traditional OOH media to the next level?

Contact Us!