When all natural cane sugar sodas were becoming a popular drink in the market, Sierra Mist wanted a billboard emphasizing the natural goodness of their soda. The board was designed with the Sierra Mist can as a curved cutout that stood off from the board enough to hide the water lines and plants along the edges. A watering reservoir and pump system were located on the catwalk behind the board, which pumped and misted water on the plants at pre-programmed times to keep the plants alive. A local grower and the outdoor company were trained to continue maintenance of the ivy for the duration of the posting period.

Client: Goodby, Silverstein & Partners
Location: Los Angeles