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Some projects are better suited for alternate fabrication methods. Our client wanted a billboard prop that achieved maximum impact while adhering to their budget. This 40 ft tall by 21 ft wide can was fabricated as a cold air inflatable. The top lip, as well as the bottom, were carved out of foam to create a realistic can. Steel framework was welded to support the can and attach it to the board.

Client: TBWA\Chiat\Day

Location: Times Square

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Custom props are not one size fits all. We take the time to educate our clients on the various fabrication methods and help them determine what method will best enhance their creative.