Some projects are better suited for alternate fabrication methods. Our client wanted a billboard prop that achieved maximum impact while adhering to their budget. This 40 ft tall by 21 ft wide can was fabricated as a cold air inflatable. The top lip, as well as the bottom, were carved out of foam to create a realistic can. Steel framework was welded to support the can and attach it to the board.

Client: TBWA\Chiat\Day

Location: Times Square