To increase brand awareness and drive traffic to their flagship boutique, Nespresso wanted to transform bus shelters into replicas of their espresso machines. Atomic fabricated custom shelter toppers that were replicas of the Nespresso Vertuoline and Pixie. The Virtuoline featured a spinning espresso capsule and specialty lighting for an exciting night time effect. Between the Vertuoline and Pixie machines, a total of 10 units were fabricated for the streets of Chicago.
Location: Chicago