This campaign was to highlight the MINI’s speed and handling. What better way than to attach it to a rocket! A real MINI Coupe was attached to our replica of the NASA
shuttle rocket and boosters. The boosters housed dry ice to add to the realism of the rockets. Its use in parades and as a photo-op were made more impressive with the brand ambassadors dressed as NASA astronauts.
Client: Butler, Shine, Stern and Partners
Location: Meatpacking District, New York