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David&Goliath

Mammoth Mountain Snowboarder

The client wanted to create the energy and impact of a snowboarder flying through the air, with no attachments.

Positioning a mannequin into the “double-handed grab” technical pose may sound simple but each joint is cut and fit with a welded steel frame, then all parts are fiberglassed in place in order to use the smallest support to tie him back to the billboard. The winter clothes were fit and waterproofed for all weather conditions.

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We worked closely with our client to determine what positioning of the mannequin would deliver the excitement they were looking for while still abiding by billboard restrictions.