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To celebrate their 5th birthday, Lyft took over a car wash in LA and offered $1 washes where all proceeds went to a local charity. Atomic designed and fabricated this custom neon sign and retro-fit it over the existing car wash structure.

Client: Wieden + Kennedy – New York

Location: Los Angeles

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This event was a temporary takeover. Our client wanted a custom neon sign that could be removed after the event without damaging the existing car wash structure. This signage features, LED neon for a cool night effect without the fragility of traditional neon.