We had a chance to work with one of the most prolific and well-known designers, Stefan Sagmeister, to promote Levis new line of work wear clothing. The 24 “We Are All Workers” gears were printed to sheet goods, router cut, and then mounted to the mechanics. The gears were programmed to run in 20-second cycles to reveal the message “WE ARE ALL WORKERS”. Design, testing, and programming were an important part of this build and we scheduled in extra time to make sure that we could assemble in-house and test the mechanics before it was installed on site.
Location: New York