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The “Closer Than You Think” campaign celebrated local potato farmers who grow potatoes used in Lay’s chips. To illustrate just how close these farms were, we fabricated these custom ceiling attachments. A variety of foams were used to create the potatoes and soil. Our team of scenic painters airbrushed each spud to look like the real thing.

Location: Chicago

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Our team spent time researching materials to determine the best way to fabricate the ceiling attachment as well as making realistic potatoes. We also provided installation instructions to make the attachments an easy install for the outdoor company.