To promote a miniseries about the master escape artist, Harry Houdini, History Channel approached us with the goal of engaging with consumers on the street and generating a buzz on social media. We fabricated interactive and exciting shelters that dared pedestrians to hold their breath as long as the incredible illusionist himself. Press the blinking red button and watch the shelter fill with bubbling water. The clock at the bottom would track the time that has elapsed. At night the clock, graphics, and button were backlit.
Client: Horizon Media – NY