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Donatwald + Hague

Bolthouse Farms Speed Reader

Driven by the health of the world and committed to making a healthy lifestyle accessible to all; Bolthouse Farms wanted a transit shelter that encouraged a healthy body and an active mind.

With the goal of getting San Francisco pedestrians to walk faster, Atomic modified a police radar to capture the speed of walking pedestrians and connected it to a custom orange LED display. A shelter topper was also fabricated to match their signature long shadow type treatment.

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We provided a turnkey solution for our client. Modifying the police radar, creating a custom LED display and fabricating the shelter topper was all done in house. This kept our process streamlined and maintained an open line of communication with the client.