Driven by the health of the world and committed to making a healthy lifestyle accessible to all; Bolthouse Farms wanted a transit shelter that encouraged a healthy body and an active mind. With the goal of getting pedestrians to walk faster, Atomic modified a police radar to capture the speed of walking pedestrians and connected it to a custom orange LED display. A shelter topper was also fabricated to match their signature long shadow type treatment.
Client: Donatwald + Hague (DW + H)
Location: San Francisco