The retail giants’ request was to create iconic pop art pieces to show in a NYC art gallery using products available at Target. In this “art installation” Beats Pills by Dr. Dre, were used in creating the 10’ diameter record and turntable. 80 Beats Pills were repurposed to light up to the beat of the audio output. Atomic connected all of them to sync via a new USB provided power supply.
Client: Target Corporation
Location: New York City