Any time a client asks us to smash a car for their project, we’re in. As the major sponsor of the NCAA Final Four, AT&T decided to have some fun while drawing attention to the event. A wall scape in downtown Dallas received the graphic of a college player making a slam dunk. Beneath the image was a parked car with that ball resting on the roof. Fabrication included purchasing a used car, creating a steel form to use in “accurately” smashing the gutted car. The custom-made 7’ basketball was carved and wrapped in printed vinyl and attached on top of the car.
Client: BBDO – Atlanta