The Absolut Greyhound Campaign promoted the release of their newest cocktail by branching out from their print ads and into experiential advertising. In addition to collaborating with Swedish House Mafia on an original music video, they looked to the Out of home industry for high-impact advertising. We re-created the sexy and sleek greyhounds featured in the popular music video. Each dog was 3D printed into sections and hand finished to match every finite detail of the greyhounds.
Client: Posterscope/Modern Art, NY