Outback SteakYou will need a BIG appetite for this steak. Creating appetizing food on a large scale can be a challenge. Wrapping photo realistic vinyl over a 3 dimensional form makes this steak look very tasty. Client: Buntin OOH Group Location: Tampa, FLimages/OUTBACK_STEAK_TB.jpgimages/OUTBACK_STEAK_WEB.jpg1Huntington BlimpHow do you stand out in a new stadium filled with sponsors? A 10’ blimp will be noticed among all of those banners. Huntington Bank added some fun to the space it had as a sponsor. The blimp is hung in the concourse and should be noticed by thousands that visit on game day. Client: Arnold Location: Lucas Oil Stadium, Indianapolis, INimages/HUNTINGTON_BLIMP_TB.jpgimages/HUNTINGTON_BLIMP_WEB.jpg3MINI RocketReady for lift off? How do you launch a new campaign to highlight a car’s speed and handling? Attach it to a rocket! A real MINI Coupe was attached to our replica of the NASA shuttle rocket and boosters. The boosters housed dry ice to add to the realism. Buckle up, the countdown is starting! Client: Butler, Shine, Stern and Partners Location: Meat Packing District, New Yorkimages/MINI_ROCKET_TB.jpgimages/MINI_ROCKET_WEB.jpg3Grand RenovationsCareful Wet Paint! MGM Grand is in the middle of a renovation and wants prospective visitors to find out what is new besides the paint. The giant paint can, brush and paint spill direct people to the website to highlight the updates being made. Or, if you had a smartphone when passing by the QR code on the can would connect you immediately. Client: Van Wagner Location: Chicago, Los Angeles, San Francisco and Las Vegasimages/GRAND_RENO_CHIC_TB.jpgimages/GRAND_RENO_CHIC.jpg3Butterfly SheltersRush University Medical Center wanted to highlight their butterfly-shaped design that puts nurses closer to their patients. What better way to highlight their plan than to put this sculptural shaped piece on a shelter to catch the eye. The bus shelter had a QR code so that you could find out more about the design as you waited for your bus. Client: s|p|m marketing and communications Location: Chicagoimages/BUTTERFLY_SHELTER_TB.jpgimages/BUTTERFLY_SHELTER.jpg2GE PanelsAdding inspiration to the halls of General Electric, these carved 3D panels were adhered to graphics to liven up the hallways. Cure, Build, Power and Move. Client: Kamhi Kolor Location: GE Headquarters, Fairfield, CTimages/GE_PANEL_TB.jpgimages/GE_PANEL.jpg3OMGOMG, the car ahead just crashed! Don’t Text and Drive is the message Liberty Mutual is sending. The OMG letters were made of hundreds of pixel squares that crashed into a light pole. Texting and driving? Think twice. Client: Hill Holliday Location: Pittsburgh Mills Mall, PAimages/OMG_DISPLAY_TB.jpgimages/OMG_DISPLAY.jpg3Miller LiteIt’s happy hour! If only this 29’ Miller Lite bottle were filled with beer. The bottle, glass and pour are all 3D using vinyl graphics on the surface to make it as realistic as possible. At night the bottleneck is lit highlighting the “twist” bottleneck design. Client: Kinetic, Chicago and Integer Group, Denver Location: Albany, New Yorkimages/MILLER_LITE_VORTEX_TB.jpgimages/MILLER_LITE_VORTEX.jpg1Wells FargoTime to bundle up for winter! This 25’ colorful scarf should help give everyone a warm and toasty feeling. The only thing missing is a cup of cocoa and smores. Client: DDB, Los Angeles Location: Charlotte, NC and Los Angelesimages/WELLS_FARGO_SCARF_TH.jpgimages/WELLS_FARGO_SCARF.jpg1Jell-OAn old favorite goes high tech. The mood of the country is revealed on this face. A computer reads all tweets in the Twitterverse and based upon the ratio of Smiley Faces and Frowny Faces it calculates whether the face should smile or frown. Jell-O gave away free pudding to select tweeters that were having a bad day in the hopes of turning them into a smiling face. Client: Crispin, Porter & Bogusky, Miami Location: New Yorkimages/JELLO_PUDDING FACE TB.jpgimages/JELLO_PUDDING FACE MAIN.jpg1Green HornetAll the other boards were green with envy! A new movie is bringing a popular radio character from the 1930’s back to life. What better way to catch attention that glowing headlights on a billboard. LED lighting was used to keep a low profile and draw attention to the lighting effect. Client: OAG, Santa Monica Location: New York and Los Angelesimages/GREEN HORNET TB.jpgimages/GREEN HORNET MAIN.jpg1Vitaminwater Power Up Bus ShelterBattery running low? No problem if you are waiting for a bus at these shelters. Three USB ports were installed so passersby could power up electronic devices while waiting for their bus. Client: Crispin Porter & Bogusky, Miami Location: Boston, Chicago, Los Angeles and New Yorkimages/VITAMINWATER_POWER UP TB.jpgimages/VITAMINWATER_POWER UP MAIN.jpg2Vitaminwater Window DisplayA real beauty! Real Vitaminwater Glow bottles were used and retrofitted with paint and LED lights to give this mirror a glowing effect day or night. Client: Crispin Porter & Bogusky, Miami Location: New Yorkimages/VITAMINWATER_SOHO_TB.jpgimages/VITAMINWATER_SOHO.jpg3Vitaminwater WallscapeAre you hooked on Vitaminwater? This guy is literally. The mannequin is 14’ tall and finds himself scaling a 102’ inflatable Vitaminwater bottle. Due to the size and shape an inflatable was used to minimize seams and accommodate weight restrictions for this site. Client: Crispin, Porter & Bogusky, Miami Location: New Yorkimages/VITAMINWATER_NY_TB.jpgimages/VITAMINWATER_NY.jpg5Target SprinklerHot Summer Fun. This 20’ sprinkler provided residents of Houston some needed relief and some fun from the hot summer days. The sprinkler was designed and constructed to operate just as the sprinkler does in your backyard. Instead of using a garden hose you will need a fire hydrant and water reservoir! An added benefit was that it recycled and cleaned the water so it could be reused again. Client: Wieden + Kennedy, Portland Location: Houstonimages/TARGET_SPRINKLER_TB.jpgimages/TARGET_SPRINKLER.jpg3Target SandboxBig toys for boys and girls of all ages! Measuring 30’ in diameter, this fiberglass turtle is large enough to fit the whole neighborhood in to build sandcastles. The turtle made its debut at the Taste of Chicago and was later moved to his final home in a waterfront park in Chicago. Client: Wieden + Kennedy, Portland Location: Chicagoimages/TARGET_SANDBOX_TB.jpgimages/TARGET_SANDBOX.jpg3Orkin MandiblesYou only hear about termites this large. Each mandible measures 12’ tall and could do a lot of damage to a home. Have termites? Who are you going to call? The Orkin Man! Client: The Richards Group Location: Atlantaimages/ORKIN_MANDIBLES_TH.jpgimages/ORKIN_MANDIBLES WEB.jpg1MasterCard DumbbellReady for some heavy lifting? Even though this 14’ dumbbell is made of carved foam it does have a steel frame and poly urea coating to help it weigh in at only 200 lbs. Client: TH Outdoor Location: Washington, DCimages/DUMBELL_TB.jpgimages/DUMBBELL.jpg3Carnival RopeHold on tight! 3D doesn’t always have to be complicated as you can see in this project. An oversized rope was custom fit with attachments to join these two boards together and provide a virtual vacation for those driving by. Client: Arnoldworldwide, Boston Location: Dallasimages/CARNIVAL_ROPE_TH.jpgimages/CARNIVAL_ROPE WB.jpg5Newcastle SchoonerSwimming in beer? Well not exactly….. This glass is actually made in three pieces that are 7’ to 9’ tall and aligned to appear as one piece. The front section has a step so passersby can stand inside the glass for a fun photo op. Client: Vitro Location: San Diegoimages/NEWCASTLE_SCHOONER_TB.jpgimages/NEWCASTLE_SCHOONER.jpg3A&E Barbed WireNot an easy escape route! What better way to promote a new prison based series than some barbed wire. This was not found at the local hardware store but instead was constructed of steel rod that was bent to shape and had custom barbs attached. Client: Horizon Media Location: New Yorkimages/A & E _BARBED WIRE_TB.jpgimages/A & E_BARBED WIRE_MAIN.jpg1Pack your skis and snowboard!Canada Tourism wants to remind everyone of their winter wonderland. What better way than to sit in a gondola while waiting for your next bus. The gondola arm was built to replicate the real thing and then had snow sculpted to fit around it and both were anchored to the top of the shelter. To add some more realism, a pair of ski’s and a snowboard were mounted in the window to tempt all those snow bunnies passing by. Client: DDB, Canada Location: Chicagoimages/GONDOLA_TH.jpgimages/GONDOLA_WEB.jpg2MINI Goes well over ice!Winter driving looks like fun with this MINI billboard. A full-scale fiberglass replica MINI car was mounted onto this icy landscape. The snow and ice were carved into this 3D design and the “Goes Well Over Ice” banner was stood off for added dimension. Client: Butler, Shine, Stern and Partners Location: Chicagoimages/MINI_ON_ICE_TH.jpgimages/MINI_ON_ICE_WEB.jpg1Target BabyWant to see your baby’s name in Hollywood? Target Baby Facebook fans were able to see their newborns name on this giant 3D birth announcement by posting the information on Target Baby’s Facebook page. A steel frame structure was covered in a vinyl face and 3 dimensional letters were used to announce the new arrivals to passersby. Target also took photos of the birth announcements and sent them back to their fans. Client: Wieden Kennedy, Portland Location: Kodak Theater, Los Angelesimages/TARGET_BABY_TH.jpgimages/TARGET_BABY_WEB.jpg3McDonald’s Smoothie StrawsA sweet treat for a hot day! To bring some added attention to the smoothie boards, we built PVC straws to extend above the board. A total of seven straws were produced for 3 marke Client: Arnold Location: Minneapolis, Madison, and Green Bayimages/McDonalds Straw THUMB.jpgimages/McDonalds Straw WEB.jpg1Target Fresh ShelterAre you ready to do some shopping? To help introduce fresh groceries/produce in the Target stores, six bus shelters were fitted with a custom shopping basket. To provide additional dimension the lexan cover was vacuformed beyond the face of the shelter, and filled with printed layers of produce. Client: Target Location: Minneapolis images/Target Fresh Shelter THUMB.jpgimages/Target Fresh Shelter WEB.jpg2Target Fresh BillboardThe perfect afternoon snack! The giant sculpted basket measured 23’ x 12’. The fruit and vegetables are much larger than life, measuring 14’ wide. The best way to make the fruit look realistic was to custom print the images on fabric and create inflatables. Makes me hungry just looking at it. Client: Target Location: Minneapolis images/Target Fresh 1 THUMB.jpgimages/Target Fresh 2 WEB.jpg1HBO’s Boardwalk EmpireThis bottle would be a hit at happy hour! Ten shelters were fitted with this custom bottle. The shape of the bottle was router cut in acrylic, and then filled with a liquid and dye mixture. For 27 days leading up to the show’s premiere, a little liquid was programmed to drain from the bottle each day. On the day the show aired, the remaining liquid emptied from the bottle. Five of the shelters were also fitted with benches that were made from whiskey barrels as a base with a distressed board seat. Client: OMA for BLT & Associates, Inc. Location: Chicago, New York images/HBO Boardwalk TH.jpgimages/HBO Boardwalk Web.jpg2Sierra MistMother Nature meets Billboard. Our first Living Billboard … This board was made using live ivy plants. The Sierra Mist can was a curved cutout stood off from the board enough to hide the waterlines and plants along the edges. We placed printed vinyl to the surface of the can shape. A watering reservoir, and pump system were located on the catwalk behind the board, which pumped and misted water on the plants at preprogrammed times. A local grower and the outdoor company were trained to continue maintenance of the ivy for the duration of the posting period. Client:Goodby, Silverstein & Partners Location: Los Angelesimages/SIERRAMIST_IVY_TH.jpgimages/SIERRAMIST_IVY.jpg1PepsiHow much soda do you drink a day? Bet you couldn’t finish this one! The can measured 40 ft high x 21 ft. wide and was manufactured as a cold air inflatable. The top lip of the can as well as the bottom of the can were carved out of foam, and finished with paint to match the real Pepsi can. Client:TBWA\Chiat\Day, Los Angeles Location: Times Squareimages/PEPSI-CAN_TH.jpgimages/PEPSI-CAN.jpg5Jackass 3DHey Dude! Watch this. We built this ramp which measures 14’H x 54’L using a steel frame that was covered with sheet goods. The artwork was direct printed to vinyl and applied to the surface of the ramp. A jet ski and 6’ mannequin were purchased and retro-fit to secure to the billboard face. Security was on hand to make sure no one made a jackass of themselves. Client:Paramount Pictures Location: Los Angelesimages/JACKASS_TH.jpgimages/JACKASS_1.jpg3EmiratesHope he’s not afraid of heights! This 6’ tall mannequin was fit with a steel frame and dressed to resemble a billboard company employee. He was bolted to a real ladder and attached to the billboard face. He’s holding an “S” as if to be placing it on the board. The promotion was to announce their non-stop daily flights from Los Angeles to Dubai. Client:ISM Travel & Lifestyle Marketing Location: Los Angelesimages/EMIRATES_TH.jpgimages/EMIRATES.jpg1Country Inn FramePicture This! The frame was 16’H and hand carved out of foam. It was painted to match the “Country Inn” green. It “framed” their free breakfast daily feature offered to guests. Hungry yet? Client: OLSON Location: Minneapolisimages/COUNTRY-INN_TH.jpgimages/COUNTRY-INN.jpg1Absolut Shelters Who wouldn’t want a drink in a comfy chair, while waiting for the bus, after a long day at work? The traditional bus benches inside the bus shelters were removed and replaced with real chairs retrofitted, custom decorated and weather-proofed for the three Absolut flavors; Twist (Green), Bloody (Red), Lemon (Yellow). The lemon shelters also displayed fake foliage and lemons on the shelter’s rooftop. Ahhh… Client: Posterscope for TBWA\Chiat\Day, New York Location: Chicagoimages/ABSOLUT-LEMON_TH.jpgimages/ABSOLUT-LEMON.jpg2Absolut Shelters Who wouldn’t want a drink in a comfy chair, while waiting for the bus, after a long day at work? The traditional bus benches inside the bus shelters were removed and replaced with real chairs retrofitted, custom decorated and weather-proofed for the three Absolut flavors; Twist (Green), Bloody (Red), Lemon (Yellow). The lemon shelters also displayed fake foliage and lemons on the shelter’s rooftop. Ahhh… Client: Posterscope for TBWA\Chiat\Day, New York Location: Chicagoimages/ABSOLUT-GREENTWIST_TH.jpgimages/ABSOLUT-GREENTWIST.jpg2Absolut Shelters Who wouldn’t want a drink in a comfy chair, while waiting for the bus, after a long day at work? The traditional bus benches inside the bus shelters were removed and replaced with real chairs retrofitted, custom decorated and weather-proofed for the three Absolut flavors; Twist (Green), Bloody (Red), Lemon (Yellow). The lemon shelters also displayed fake foliage and lemons on the shelter’s rooftop. Ahhh… Client: Posterscope for TBWA\Chiat\Day, New York Location: Chicagoimages/ABSOLUT-BLOODY_TH.jpgimages/ABSOLUT-BLOODY.jpg2Kraft Macaroni NoodleThis Mac & Cheese will surely fill you up. Measuring 20’ and weighing 9,560 pounds this is no small noodle. We carved an original out of foam and we used this to create our mold. The five giant noodles are then fabricated by shooting fiberglass into the mold. With a welded steel armature and an automotive paint finish these noodles were ready for their public debuts. Newscasts showed many people taking their pictures by the noodles. Client: Crispin Porter Bogusky Location: Chicago, Boston, San Francisco, Green Bay, Los Angelesimages/Kraft Noodle Thumbnail.jpgimages/Kraft Noodle Web.jpg3Red Bull PylonsNavigating New York City streets may feel like the Red Bull Air Race. Ten 20’ pylons and forty 10’ pylons were fabricated to highlight the race. The pylons were placed throughout the city at various landmark locations. Client: Kastner and Partners Location: New York Cityimages/Red Bull Pylons Thumbnail.jpgimages/Red Bull Pylons Web.jpg3Target TurfThe first signs of Spring. Target Field has real grass so what about this billboard? As much as we wanted to have the real thing we had to go with the artificial turf. (Growing grass in Minnesota in March is nearly impossible!) The grass was mounted to panels to ease installation. Two mannequins and an actual lawnmower were used for the display. Client: Target Corporation Location: Minneapolisimages/Target Field Turf 5x7 thumbnail.jpgimages/Target Field Turf 5x7 web.jpg1Target GloveThis is one you gotta catch. This giant cutout glove was installed to remind fans to mark the Opening Day for Target Field on their calendar. Client: Target Corporation Location: Minneapolisimages/Target Field Glove 5x7 Thumbnail.jpgimages/Target Field Glove 5x7 Web.jpg1Degree Showcase SheltersSpring is in the air. Ten Showcase Shelters were fitted with a custom display box that housed an arrangement of Degree bottles and silk foliage. Client: Kinetic Chicago Location: Baltimore, San Francisco, Chicagoimages/DEGREE_SHOWCASE_TH.jpgimages/DEGREE_SHOWCASE.jpg2Deadliest WarriorYou could hurt yourself with those things. These weapons are not for your everyday warrior. To create some excitement for the upcoming season these oversized weapons were placed in front of Penn Plaza. The sword measures 25’ long and the axe is 23’ long. The axe and sword were fabricated from steel framing and sheet goods. To provide an authentic aged appearance many hours were spent faux finishing the props and base. (Just a little blood to add a realistic touch.) Client: Spike TV Location: New Yorkimages/SPIKETV_TH.jpgimages/SPIKETV.jpg3CraftsmanDad would love this one! There were four boards that ranged in height from 29’ – 6” to 41’ – 10”. Since each board was different, measurements were taken at each site so the prop went all the way to the ground. The wrench and hand were vinyl prints that were attached to sheet goods and a frame structure that anchored it to the uni-pole of the billboard. Client: Young & Rubicam Location: Chicago, Indianapolisimages/CRAFTSMAN_WRENCH_TH.jpgimages/CRAFTSMAN_WRENCH.jpg1Degree Phone KiosksSpreading Spring throughout New York, Degree took over the city. 35 phone kiosks were fitted with a custom display box. Each box was fitted with a layer of floral cutouts to provide some dimension to the display. Client: Kinetic Chicago Location: New Yorkimages/DEGREE-PHONE-KIOSK_TH.jpgimages/DEGREE-PHONE-KIOSK.jpg3Degree Shelter RooftopsStop and smell the flowers. To introduce Degree Women Natureffects scents 11 bus shelters were fitted with a framing system that was covered in silk foliage to give it a lush floral effect. Client: Kinetic Chicago Location: San Francisco, Baltimore, Chicagoimages/DEGREE-CHI-SHELTER_TH.jpgimages/DEGREE-CHI-SHELTER.jpg2Clickfil MannequinWatch your step! This mannequin was not going anywhere because he was bolted to the board but tell that to passing motorists. Talk about an interactive board…local authorities were getting calls from concerned citizens that were driving by worried that the man on the board would fall and hurt himself. The mannequin was not up for very long before he was taken down due to the number of calls. Client: WMI Location: Bostonimages/CLICKFILL_TH.jpgimages/CLICKFIL.jpg1Lopez TonightLights off. Lights On! This is one giant bedside lamp to turn on when watching George Lopez. The Lopez Tonight and TBS Logo were lit from behind to light up Times Square. Using backlit vinyl and fluorescent lighting, we were able to create this glowing display. Client: Turner Print Services Group Location: New Yorkimages/LOPEZ2NITE_TH.jpgimages/LOPEZ2NITE.jpg5Target TarpNeither rain nor sleet nor snow will keep fans from the ball game. These 5 hard working mannequins were repositioned and anchored to the frame that also held the vinyl so they could prepare the field for play. Client: Target Corporation Location: Minneapolisimages/TARGET-FIELD-TARP_TH.jpgimages/TARGET-FIELD-TARP.jpg1Target WeathervaneSwing Batter Swing! On a windy day this batter will swing all day long. The foam carved batter rotates at the waist and is then powered only by the wind so even with the slightest breeze he tries to hit a home run. On those days when there is no wind he will return back to his original position. Client: Target Corporation Location: Minneapolisimages/TARGET-FIELD-WEATHERVANE_TH.jpgimages/TARGET-FIELD-WEATHERVANE.jpg1Degree BillboardsEven Mother Nature couldn’t do this. Mother Nature makes it look easy but creating giant flowers is no easy task. The flower petals were printed directly onto sheet goods, router cut and custom shaped. Each flower was then assembled petal by petal to the frame support system. Client: Kinetic Chicago Location: New York, Chicagoimages/DEGREE_SPECTACOLOR_TH.jpgimages/DEGREE_SPECTACOLOR.jpg5GraingerNeed a helping Hand? You can fit a lot of Grainger products in this toolbox, which measures 15’ long and 10’ high. A steel frame was covered with sheet goods and then had a vinyl graphic applied. Client: Kelly, Scott & Madison Location: Cincinnati, OHimages/GRAINGER_TH.jpgimages/GRAINGER.jpg1Target Field PoleFoul Ball! There may have been snow on the ground in Minnesota but baseball is what comes to mind when seeing this oversized foul pole. At 56’ tall this is no small reminder that Twins fans were anxiously awaiting the opening of outdoor baseball at Target Field. The foul pole was constructed of steel pipe and laser cut panels. Client: Target Corporation Location: Minneapolisimages/TARGET-FIELD-FOULPOLE_TH.jpgimages/TARGET-FIELD-FOULPOLE.jpg5CottonelleOver or Under? How do you roll? How do you get the attention of all those people in Times Square besides posting a 9’ tall roll of toilet paper? You ask passersby to vote in a poll. The burning question? Do you roll over or under? The following month the vinyl was changed to provide the results, 72% voted over. Client: Kinetic/Destination Media Group Location: New Yorkimages/COTTONELLE-ROLL_TH.jpgimages/COTTONELLE-ROLL.jpg1Nike HoopsHe shoots. He scores! When you have a large hoop like this anyone can score. Now if you can just reach it. Sheet goods and a vinyl print were used to create the backboard. Steel rod was formed to make the ring. The net was woven from large rope into the same pattern of the official net. A total of 4 boards were built. Client: Wieden + Kennedy Location: New York, Los Angelesimages/NIKEHOOPS-2_TH.jpgimages/NIKEHOOPS-2.jpg5Crane – 1:24 scale modelJust like the real thing. Only a little smaller. This 1:24 scale model of a tower crane was reproduced to give visitors the opportunity to experience for themselves how difficult it is to operate a tower crane. The crane utilized a real seat and joysticks for the operator to get a realistic experience. A scaled replica construction site housed several lifting items to see if they could hook and lift some of the pieces. It is not as easy as you think! Client: Mortenson Construction Location: Minneapolis Headquartersimages/MORTENSON_CRANE_TH.jpgimages/MORTENSON_CRANE.jpg3AMPM MannequinsSnack Attack! Rather than go to the AMPM store this 14’ mannequin is trying his luck by crawling the pole. The mannequin was carved in foam and had a steel structure embedded within. A hard coat was applied to the exterior and then hand painted. Client: Ogilvy & Mather, LA Location: Indianapolis, IN and Columbus, OHimages/AMPM_GUY_TH.jpgimages/AMPM_GUY.jpg1Best Buy E-cycleMaking re-cycling easier one piece at a time. In an effort to inform the public that Best Buy will recycle your unwanted electronics, a billboard was made with the actual recycled electronics. To maintain its authenticity, the billboard pieces were returned to the recycling center when the campaign concluded. Client: Crispin Porter & Bogusky Location: Las Vegas, New York, Los Angelesimages/ECYCLE_TH.jpgimages/ECYCLE.jpg1Mediacom MouseThis is no little mouse: measuring 16’6” x 9’6”. In order to efficiently produce four mice we started with carving an original and creating a mold. Once the mold was created, we filled it with fiberglass and “pulled” each of four mice from the mold. Each mouse was then painted to match the artwork. Client: Clear Channel, Des Moines Location: Iowa, Illinois, and Missouriimages/MEDIACOM_MOUSE_TH.jpgimages/MEDIACOM_MOUSE.jpg1Superpages PainterHope he’s not afraid of heights! This foam carved Super Man certainly measured up to the task. Standing 15’ tall on an 18’, welded steel ladder, the super painter was outstanding in his field. Three identical boards were made and posted in Norfolk. Client: WMI Location: Norfolk, VAimages/IDEARC_PAINTER_TH.jpgimages/IDEARC_PAINTER.jpg1Men of a Certain AgeFull enough for you? These guys are thankful this 25’ tall glass is only half full! Because using water on a billboard is way too heavy, we fabricated the moving waterline using lighting and mechanics. The printed vinyl that wrapped the dimensional glass, housed as well as hid the mechanics that made the waterline appear to rise and fall. Client: Turner Print Services Group Location: Times Squareimages/MEN_certainage_TH.jpgimages/MEN_certainage.jpg5Boost GlassesThere are many ways to disguise hidden fees but this way is sure to draw attention to them. The 24’ x 20’-2” glasses had bushy eyebrows and mustache thanks to a little onion grass. The nose and glasses were sculpted and finished with a hard coat and paint. Client: 180LA Location: New Yorkimages/BOOST_SCHNOZDAY_TH.jpgimages/BOOST_SCHNOZDAY.jpg5Criss Angel CoffinsDid Criss Angel escape this death-defying stunt? You will have to tune in to Season 5 of A & E’s popular show “MindFreak” to find out. The five 21’ coffins were constructed of sheet goods and a 7’-8” custom floral bouquet was fabricated from foam. Client: A & E Networks, New York Location: Los Angelesimages/A&E_MINDFREAKCOFFINS_TH.jpgimages/A&E_MINDFREAKCOFFINS_HP.jpg1NematodeMeet Ned the nematode. Ned in real life would be microscopic in size but to educate farmers about corn nematodes Ned was made into a 70’ super-sized nematode and installed on a trailer. Ned rode comfortably inside the trailer to many industry events and then was reinstalled at each event site. Client: Martin Williams, Minneapolis Location: Various Citiesimages/NEMATODE_TH.jpgimages/NEMATODE_HP.jpg3Lay’s Potato TunnelYes, those are potatoes hanging from the ceiling! Replica potatoes that is (the real ones would be too heavy). We built the potatoes and soil from a variety of foams. When placed next to the real thing you had a hard time telling them apart. The display was part of the “Closer Than You Think” campaign. You can find out where your chips came from by going to chip tracker on www.fritolay.com. Client: Juniper Park, Toronto Location: Chicagoimages/LAYS_TATERS_TH.jpgimages/LAYS_POTATOES.jpg3McDonald’s LadderLooks like we caught the workers taking a break. Maybe for items on the McDonald’s dollar menu? You won’t find these supplies in your local hardware store. The ladder measures 12’-11” tall, the squeegee is 7’-10” tall and the bucket is 1’-6” x 1’-3”. Client: DDB Seattle Location: Seattleimages/MC_D_BUCKET_TH.jpgimages/MC_D_BUCKET_HP.jpg1King Chuan Taxi TopperI would like an order of sweet & sour pork to go! It will take many orders to fill this taxi topper. The 30” tall taxi topper is made of formed plastic with a vinyl logo. The topper glows at night with internal LED lighting. Client: King Chuan Restaurant Location: San Carlos, CAimages/KINGCHUAN_TH.jpgimages/KINGCHUAN_1_HP.jpg4Boost ShredderWhat every unhappy customer dreams of doing to their cell phone contract! Two bus shelters were fitted with mechanized shredders that would shred 67 contracts throughout the day. The promotion was to inform consumers that Boost does not require contracts, unlike their competitors. Client: 180LA Location: Boston and Chicagoimages/BOOST_SHREDDER_TH.jpgimages/BOOST_SHREDDER_HP.jpg2Boost ScrewCan you hand me a super-sized screwdriver? This 2’-6” screw was machined in three parts, assembled and painted. A total of four bus shelters were built to help promote the “$50 unlimited nationwide talk, text, web & walkie-talkie” campaign. Client: 180LA Location: Boston and Chicagoimages/BOOST_SCREW_TH.jpgimages/BOOST_SCREW_HP.jpg2Ice Road TruckersAnd you thought your job was stressful! Imagine this poor truck driver. The front end of the semi truck is fabricated in bas-relief using a combination of sheet goods and hand carved foam. The semi is set at a forced perspective to stay within maximum projection regulations. This creative was posted in Los Angeles as well as in NY. The NY display includes a fog machine that emits from the exhaust pipes of the semi. Client: BPG, Los Angeles for A&E Networks, New York Location: New York and Los Angelesimages/ICEROAD_TRUCKER_NY1_TH.jpgimages/ICEROAD_TRUCKER_NY1.jpg1Vitamin WaterThis bottle should quench your thirst! The Vitamin Water bottle measures 19’8” tall and was fabricated as an inflatable. It was also internally lit for better nighttime viewing. The fabricated cup holder is a replica of the old cup holders that secure to your car window. Client: DDB, Seattle Location: Seattleimages/VITAMIN_WATER_TH.jpgimages/VITAMIN_WATER.jpg1SheikraDon’t look down now! It’s a 50’ drop from the top of the billboard all the way down to the ground. We constructed the track from a combination of steel, PVC tubing and sheet goods and then fitted it with the coaster car that was a stand off from the track. The coaster car and riders were photographically printed on vinyl and adhered to the stand off for a realistic look. Client: Momentum Location: Tampaimages/SHEIKRA_BUSCHGARDEN_09_TH.jpgimages/SHEIKRA_BUSCHGARDEN_09.jpg1Barclay's TentsThese faux circus tents were fabricated using printed vinyl wrapped around a steel frame. The flag at the top is made of sheet goods with the detail printed on the surface. The tents were placed on the top of existing city kiosks in downtown Boston. Client: Venables Bell & Partners, San Francisco Location: Bostonimages/I_SHARE_KIOSK_TH.jpgimages/I_SHARE_KIOSK.jpg3Tylenol Teas These NYC bus shelters were filled with 5 varieties of decaf teas to create the visually impressive message. Try one of these decaf teas instead of your afternoon coffee that may be keeping you up at night. A tip from Tylenol PM to feel better. Passersby were directed to Tylenol.com to get additional tips on a good nights sleep. Client: Duetsch Inc. Location: New York Cityimages/TYLENOL_TEA_TH.jpgimages/TYLENOL_TEA.jpg2Tylenol Coffee CupsAre you drinking too much coffee during the day? These bus shelters full of coffee cups are eye catching and are an impactful way to ask the question “Is your afternoon coffee keeping you up at night.” A solution is Tylenol PM to feel better. It directs consumers to their web site Tylenol.com for more tips on getting a good nights sleep. Client: Duetsch Inc. Location: New York City images/TYLENOL_COFFEE_TH.jpgimages/TYLENOL_COFFEE.jpg2Tylenol MattressIs it time to replace your mattress? For a real sleepless night, try one of these mattresses that we put into various NYC bus shelters. The mattresses were sewn with real mattress material on a frame, and then artificially aged to get just the right worn look. Passersby were directed to Tylenol.com to get additional tips on a good nights sleep. Client: Duetsch Inc. Location: New York Cityimages/TYLENOL_MATTRESS_TH.jpgimages/TYLENOL_MATTRESS.jpg2Tylenol Window & ShadeThis window and shade were made to look like a typical NYC apartment window. A bright light was used behind the shade to create the effect of the distracting city lights coming through the clear window. It was another visually impressive way to provide a tip from Tylenol PM for getting good nights sleep. Passersby were directed to Tylenol.com to get additional tips on a good nights sleep. Client: Duetsch Inc. Location: New York Cityimages/TYLENOL_WINDOWSHADE_TH.jpgimages/TYLENOL_WINDOWSHADE.jpg2California Lottery ArmsI just won the JACKPOT!!! The arms busting through the taxi tops were produced from dense foam cast from a mold, faux painted, and fitted with extreme magnets that secured them to the taxi tops. Talk about attention getting! Client: BBDO West Location: San Francisco images/LOTTO_ARMS_TAXI_TH.jpgimages/LOTTO_ARMS_TAXI.jpg4Levi’s Taxi TopsAs an extension to the popular billboard campaign that had the same 3D jean creative, we produced 800 3D vacu-formed jeans to go up on 400 taxis in NYC. A mold was produced to replicate the same creative done on the billboards. The image was then printed on a clear piece of acrylic and vacuformed for dimension. This production method was chosen so that it could still be backlit for maximum nighttime effect. Client: Show Media Location: NYC images/LEVIS_TAXI_TOP_TH.jpgimages/LEVIS_TAXI_TOP.jpg4Shock TopHow about a cold one in a 9’ tall glass of beer poured from a 12’ tap? The glass is vacu-formed and backlit. The tap and spigot are sculpted out of foam and finished to look like the real thing. We built nine props that were placed in various markets where Shock Top is sure to be pouring. Client: Anheuser Busch Locations: St. Louis, Houston, Denver, Charlotte, Tampa, Orlando, Hartford, San Diego and Los Angelesimages/SHOCKTOP_TH.jpgimages/SHOCKTOP.jpg1SpittoonsOoops, I spilled it…Wyoming Department of Health wanted an out-of-the-box solution to support their anti-tobacco awareness campaign. We fabricated these faux chew spittoons using real water bottles with a printed label wrapped around them. Inside the bottles was real chewing tobacco set into a hard resin. The bottles were placed at various gas stations throughout Wyoming. Client: Sukle Advertising Location: Various cities in Wyomingimages/WYO_CHEWBOTTLE_TH.jpgimages/WYO_CHEWBOTTLE.jpg3HBO Big LoveWhat if you could hear what people were thinking? In this street scene you can. Plug in your headphones near the headset symbol, and hear their personal secrets! 42 dioramas were purchased as a station domination program in the NY subway. We designed each of the dioramas so they could be fitted with three MP3 players totaling 126 MP3’s in all. Marrying a big visual with an audio component provides interactivity that is intriguing and fun. Client: Outdoor Media Alliance Location: New York Cityimages/HBO_BIGLOVE_TH.jpgimages/HBO_BIGLOVE.jpg3Mammoth SnowboarderHey Dude! This technical pose is known as a "double handed grab". Atomic built this mannequin from creative by David & Goliath. The form was fiberglass and the structure is steel. Clothing was kindly provided by Mammoth Mountain. Client: David&Goliath Location: Southern Californiaimages/MAMMOTH_SNOBRD_TH.jpgimages/MAMMOTH_SNOBRD.jpg1Samsung InflatablesWhoa! That is one giant football player. Standing over 20’ tall we produced 6 of the inflatable Samsung/NFL co branded football players. These were positioned outside 6 new Sam’s Clubs for their Grand Openings. The promotion included a visit from a real NFL player to assist with promoting the Samsung brand. Client: Cheil Worldwide Location: 6 marketsimages/INFLATABLE_FB_PLAYER_TH.jpgimages/INFLATABLE_FB_PLAYER.jpg3Air Tran Plane & Media WallWe are on final approach, please prepare for landing. The 10’ x 30’ backdrop for this 16’ Air Tran 737 airplane is made up of 18 – 57” plasma screen monitors. We designed and built the steel wall, and programmed the monitors so it appears the airplane is flying through the clouds. Client: Cramer Krasselt Location: Lucas Oil Stadium, Indianapolisimages/AIRTRAN_PLANE_MONITORS_TH.jpgimages/AIRTRAN_PLANE_MONITORS.jpg3Air Tran Podium Here is your chance for fame as you’re being photographed holding a press conference for the Colts. This backdrop and podium is one of many props that we built to go into the Air Tran branded concession area of the new Lucas Oil Stadium built for the Indianapolis Colts. Client: Cramer Krasselt Location: Lucas Oil Stadium, Indianapolisimages/AIRTRAN_PODIUM_TH.jpgimages/AIRTRAN_PODIUM.jpg3Air Tran Fuselage First Class Seating next to one of the Colts! Sit down and have your picture taken in this 8’ x 10’ section of a fuselage complete with First Class leather seating. It is one of many props that Atomic built to go into the Air Tran branded concession area of the new Lucas Oil Stadium built for the Indianapolis Colts. Client: Cramer Krasselt Location: Lucas Oil Stadium, Indianapolisimages/AIRTRAN_FBPLAYER_TH.jpgimages/AIRTRAN_FBPLAYER.jpg3Office Max BirdsDon't worry - they are toilet trained! You can safely sit under these 5' long fiberglass birds. A total of 153 birds were fabricated and mounted to steel frames. The birds migrated from our hometown of Saint Paul to sit on billboards in Chicago, Phoenix, Denver and L.A. Client: The Escape Pod Agency Location: Chicago, Phoenix, Los Angeles, Denverimages/OFFICEMAX_PIGEONS_TH.jpgimages/OFFICEMAX_PIGEONS.jpg1BubblesCan you blow this size bubbles with your wand? These acrylic bubbles were fabricated and placed on poles to raise them up over the board. The bubbles were treated with a translucent pearl paint to resemble the shimmer on a real bubble. Client: OSI Southfield, MI Location: Los Angeles, CAimages/KAISERPERMANENTE_BUBBLE_TH.jpgimages/KAISERPERMANENTE_BUBBLE.jpg1Blue Shield StatuesNaked, but all in good taste. Taxi-NYC chose to expose the issue of the medically uninsured using these vulnerable looking posed mannequins. You may think they look like cast bronze but they are really fiberglass and urethane moldings with faux paint finishing. Client: TAXI NY Location: Los Angeles, CAimages/BLUESHIELD_STATUES1_TH.jpgimages/BLUESHIELD_STATUES2.jpg3Johnny Walker Walking ManWatch your step! The signature JW logo is taking a walk on 63’ of angle iron that is attached to the billboard. The walking man stands 14’ tall and was die-cut out of ¼” steel plate, and then painted to match the art. Client: BBH, New York Location: Boston, & New York Cityimages/JOHNNYWALKER_FLAT_TH.jpgimages/JOHNNYWALKER_FLAT.jpg1Charmin BowA 10’ tall bow of toilet paper?? This was the teaser that hung in Times Square prior to the opening of the Charmin Public Restrooms being built out in the building below. The larger than life bow and toilet paper rolls were produced using a combination of steel, thermo-formed Sintra, and faux painting. Client: Publicis NY Location: New York Cityimages/CHARMIN_BOW_TH.jpgimages/CHARMIN_BOW.jpg5Havaianas Flower BoxesFlower Power!!! Atomic created giant flip-flop floor displays made of aluminum soles and foam carved thongs. The client filled the flip-flops with flowers and other visual elements on-site. Client: BBDO New York Location: New York Cityimages/havianas-flipflops_tn.jpgimages/havianas-flipflops.jpg3Discovery ToastFor those that have a great big appetite at breakfast! This 30’ x 30’ piece of toast was a full 3D prop with sliding butter on both sides. Hoisted onto a crane, the toast was used to promote Discovery’s new series “Big” in the LA area. It appeared at a Prince concert, The Lakers’ games and many other events over a 30-day period. It was built with steel and foam that was hardcoated, then painted and sealed. Client: Discovery Communications Inc. Location: various locations throughout Los Angelesimages/discovery-toast_tn.jpgimages/discovery-toast.jpg3Target Golf HoleThe Walker Sculpture Garden became a miniature golf course over the 2004 summer. Steel framework supported the Target dog themed structure. Golfers would tee off into the first hole in the doghouse. The ball would then travel through PVC tubing onto the next platform where it dropped into a 16” diameter aluminum dog dish. A sand trap, an acrylic water hazard and 3 giant fiberglass dog bones surrounded the dish. The 4’ long Target dog sat on the third platform. The last hole sat on a circular platform with a solar lit, retro Target cashier light fixture. Nine custom molded, concrete logo stepping-stones suggested traffic flow around the hole. Client: Target Location: Walker Sculpture Garden, Minneapolisimages/target-playhouse_tn.jpgimages/target-playhouse.jpg3Target 50 Basket SculptureA great reason to celebrate! Reaching 50 billion in sales was a landmark for Target. To celebrate and congratulate its employees, this 12’ tall ‘50’ sculpture was intended to look like the baskets were ‘floating in air’. To create the floating illusion we welded a thick steel frame on to which over 100 real Target shopping baskets were affixed. A podium for the event was also fabricated using the baskets. This event was only for Target employees and the sculpture was displayed for a week in Target’s Great hall. Client: Little & Company Location: Target Corporate Offices, Minneapolisimages/target50_tn.jpgimages/target50.jpg3Boston.comThe gift that keeps on giving. Boston.com wanted to increase traffic to their website during the Holiday 2004 season. The bow was made of steel, fabricated and sculpted to match the client’s artwork. The steel was painted red and secured to the face of the mobile truck. Client: Boston.com Location: Boston, MAimages/gift-wrap_tn.jpgimages/gift-wrap.jpg3Subway CarAdidas launched the new “End to End” line of shoes by flying in graffiti artists to tag a subway car replica. The car was 50’8” long, 8’4” wide and 8’10” tall. A steel frame was built and several sheets of silver Dibond were fitted to the frame. Molding and trim were created for around the doors and windows. Working headlights and running lights were installed and plugged into an electrical outlet. Client: U.S. Concepts Location: New Yorkimages/AdidasSubwaycar_tn.jpgimages/AdidasSubwaycar.jpg3Bahamas FrameMake your very own postcard by snapping a photo under this frame in the Bahamas. Sheets of Sintra were custom printed and laser cut around the flower and foliage and attached to a steel frame that measured 12’6” by 7’5”. The picture frame was shipped in three sections and assembled on site. Client: Fallon Location: Bahamasimages/bahamas_tn.jpgimages/bahamas.jpg3Stride Granite KioskIt’s hard as a rock! This 6’H kiosk was made out of a welded steel frame fit with a real piece of granite secured inside. The client arranged for the granite piece to be etched to match artwork. With a little muscle, the kiosks were placed outdoors in Boston. Client: JWT, New York Location: Bostonimages/stride_tn.jpgimages/stride.jpg3Mist Free FountainsThirsty? These fountains actually dispensed Sierra Mist soda. The fountain sinks and bases were made of cast aluminum. We printed the Sierra Mist logo on vinyl and applied it inside the sinks. The bases of the sinks were painted to match the artwork. The rocks that surround the sinks were made of fiberglass. Embedded inside the rocks were the Sierra Mist soda, along with the pumping and cooling equipment. These were put in parks and malls in 5 cities nationwide. Client: Creature, Seattle Location: Portland, San Diego, Dallas/Fort Worth, Indianapolis, North Carolinaimages/sierra_tn.jpgimages/sierra.jpg3Butt HeadMinnesota Partnership for Action Against Tobacco (MPAAT) Ever had one of these days? This mannequin, dressed with real clothing, was secured to a Lexan case that was designed to fit within an existing bus shelter. We applied printed vinyl to the inside of the case, cut a hole in the backside for the mannequin’s head to fit through. This was posted in Minneapolis/St. Paul. Client: Clarity Coverdale Fury, Minneapolis Location: Minneapolisimages/butthead_tn.jpgimages/butthead.jpg2Smoking Baby ChairMinnesota Partnership for Action against Tobacco (MPAAT) This state’s first 3D bus shelter ad features a real high-chair with a 2’ stack of cigarettes sitting ominously on the tray. Over 500 real cigarettes were installed into each display. The Lexan display was assembled as a single piece that can be transported easily from shelter to shelter. Client: Clarity Coverdale Fury Location: Minneapolis, St. Paulimages/smoking-baby_tn.jpgimages/smoking-baby.jpg2Cadillac PaparazziWhere will the Paparazzi go next? New Yorkers witnessed several photographers perched on a billboard and climbing its sides. If only they knew that the Paparazzi were 6’ mannequins trying to get the best photo of the new Cadillac. The mannequins were reconfigured to match poses shown in the client’s artwork. The real cameras were fitted with strobe lights that flashed randomly 24 hours a day. Client: Leo Burnett Location: 8th and Broadway, New Yorkimages/cadillac-pop_tn.jpgimages/cadillac-pop.jpg5Target Groovy LampGroovy Man! After hundreds of hours of R & D we created a 50’ replica of a retro style liquid lamp. It was fabricated with multiple materials including fiberglass and acrylic. The Logo and blobs were mechanically synchronized using PLC technology. The lamp was a cornerstone of a newly revamped area of Times Square. Client: Target Location: Times Squareimages/target-lava-lamp_tn.jpgimages/target-lava-lamp.jpg5Fed Ex Golf WallscapeFore! The entire surface of this “hole” was made of hand carved foam with the sand traps dug into the foam for dimension. We placed additional foam on the surface to increase the depth of the sand traps. We adhered faux grass and turf to the foam surface to match an actual golf hole. The cup embedded in the “green” was a regulation size cup. Client: BBDO New York Location: New York Cityimages/fedex-golf_tn.jpgimages/fedex-golf.jpg5Minnesota PowerballA winner in Minnesota! The red ball was an 18’ inflatable ball. The ball was internally lit to appear as if the ball was glowing. The outdoor company removed the panels behind the ball to accommodate the ball “crashing” into the board. The shards were made of sheet metal, angle iron and wood. All of the “shards” are painted to look as if the materials are old, distressed and dirty. Client: Colle + McVoy Location: Minneapolisimages/power-ball_tn.jpgimages/power-ball.jpg1BGE Dollar BillYou will need one giant wallet for this savings program! The enormous $100 dollar bill was manufactured to promote the BGE Peak Rewards program. Client: Weber Shandwick, Baltimore Location: Laurel, MDimages/BGE_100DOLLARBILL_TH.jpgimages/BGE_100DOLLARBILL.jpg1Levi’sTalk about an expanding waistline, you won’t find these jeans in the store! With a waist measurement of 125’ good luck finding a belt. The 501 jeans were fabricated to fit a traditional 14’x48’ billboard using stretched material and custom three-dimensional carved buttons and rivets. Doesn’t it make you wonder how did they do that? Client: Outdoor Imaging Location: Los Angelesimages/LEVIS_JEANS_NEW_TH.jpgimages/LEVIS_JEANS_NEW.jpg1State Farm Dashboard CandlesAhhh a peaceful moment in rush hour traffic! Giant dashboard candles were created with internal lighting to remind drivers what insurance company will provide “Peace of Drive” in your daily commute. Client: Boone & Oakley Location: Sacramento, San Diego, and San Franciscoimages/STATEFARM_CANDLES_TH.jpgimages/STATEFARM_CANDLES.jpg1State Farm AcupunctureNo need to stress when looking for car insurance. State Farm’s campaign wanted to let the public know that you can experience peace of mind or “Peace of Drive” if you have them as your provider. Five acupuncture billboards were made and posted in various California cities. Client: Boone & Oakley Location: Sacramento, San Diego, and San Franciscoimages/STATEFARM_NEEDLES_TH.jpgimages/STATEFARM_NEEDLES.jpg1Sun ChipsEven billboards are going green! The sun was used to provide the Sunchips shadow and move the image across the billboard throughout the day. Very tedious calculations were made to line up the correct angle of the sun, the billboard location and size in order to make this one work. Sunchips manufacturing plants were switching to solar energy and the campaign was one way to advertise this change. Client: Juniper Park, Toronto Location: San Franciscoimages/SUNCHIPS_TH.jpgimages/SUNCHIPS.jpg1Wachovia ScaffoldingAnd you thought your job was dangerous! These fiberglass “workers” are set in steel scaffolding hanging from the billboard face. Each of the letters were fabricated in 3D as well. “Look out below!” Client: Mullen Location: New York City, Times Squareimages/WACHOVIA_SCAFF_TH.jpgimages/WACHOVIA_SCAFF.jpg5Mind Freak ChainsTry to break free from these chains! Each oversized chain link was custom made and then linked to the next for a promotion to introduce the Criss Angel “Mind Freak” show on A & E. The chains “teased” the passersby while they covered the entire face of the board. They were then re-positioned to “reveal” the Criss Angel show premiere date and time. Client: A & E Network Location: Los Angelesimages/MINDFREAK_1_TH.jpgimages/MINDFREAK_2.jpg1Celestial SeasoningsLet’s have a tea party! 25 taxi tops were created to promote five flavors of Celestial Seasonings teas. In a market saturated by coffee companies it is a reminder that you do have other choices to get through your day. Client: Clear Channel Taxi, Las Vegas Location: San Franciscoimages/CELESTIAL_TAXI_TH.jpgimages/CELESTIAL_TAXI.jpg4Rolling RockAdvertisers are willing to go anywhere! Even to the moon. Rolling Rock directed curious parties to go to www.moonvertising.com to get details on their plan to advertise on the moon. The idea was a spoof but helped Rolling Rock capture email addresses to later provide participants with updates on future promotions. Client: Anheuser Busch Location: 44 locations throughout the U.S.images/ROLLINGROCK_MOON_TH.jpgimages/ROLLINGROCK_MOON.jpg1Fage Yogurt & Tweety Looks like Tweety made a get away from the Macy’s Day parade. Tweety didn’t get too (far after getting stuck in the Fage yogurt billboard. The Fage yogurt swirl was fabricated out of fiberglass. Tweety was not a small little bird. He measured 45’ wide x 34’ high. Client: Ogilvy & Mather, New York Location: New York City, Times Squareimages/FAGE_TWEETY_TH.jpgimages/FAGE_TWEETY.jpg5Giant Nesquik GlassAre you getting thirsty! This giant 13’ glass and straw were mechanized to mix up the perfect glass of chocolate milk. The glass would sway back and forth and the straw would swirl in a circle. Client: McCann Erickson Location: Miamiimages/NESQUIK_GLASS_TH.jpgimages/NESQUIK_GLASS.jpg1Civic AirbagsThese giant airbags will protect you in a crash! The individual airbags each measure 6’L and were fabricated as inflatables. Buckle up or these bad boys will hit you! Client: RPA Location: Los Angelesimages/CIVIC_AIRBAG_TH.jpgimages/CIVIC_AIRBAG.jpg1ParanormalNow you see it. Now you don’t! This scary face was mechanized to move in and out from the face of the board. When it moved out from the board, the 15’H face would appear through the surface of the print! The board eerily introduced the new Paranormal show on A & E. Client: A & E Network Location: Los Angelesimages/PARANORMAL_TH.jpgimages/PARANORMAL.jpg1Target GrillsThis will help you with that large backyard party! This 30’ tall x 26’ wide giant grill was created to introduce the Cynthia Rowley collection at Target stores. Two grills were built with fog machines installed to give the impression of real life grilling. Client: Target Corporation Location: New York Cityimages/TARGETGRILL_TH.jpgimages/TARGETGRILL.jpg5AndromedaThis 5’6” x 40’3” LED screen displayed the entire world population on the first day of posting. It was programmed to count down to zero on the exact day and time of the show’s premiere episode, indicating the Andromeda strain had wiped out the world’s population. Spooky! Client: Venables Bell & Partners Location: Los Angelesimages/ANDROMEDA_TH.jpgimages/ANDROMEDA.jpg1Gene Simmons Vote CounterDid you text your vote in? Passersby had the opportunity to take part in the survey. LED reader boards posted results as the text messages were received in. The LED’s were surrounded by hand carved frames, painted in the retro 70’s gold! Client: Venables Bell & Partners Location: New York Cityimages/GENESIMMONS_COUNTER_TH.jpgimages/GENESIMMONS_COUNTER.jpg5Gene Simmons BraYou can’t find these bras at your local Victoria’s Secret! 39 oversized bras were created to complete this billboard for Gene Simmons “Family Jewels” series on A & E. The bras were six times the size of the average bra and covered in many yards of lace. Client: Venables Bell & Partners Location: Los Angelesimages/GENESIMMONS_BRAS_TH.jpgimages/GENESIMMONS_BRAS.jpg1Bridezilla “08”Not every bride has the perfect day! The 2008 season of Bridezilla highlighted the not so perfect weddings and brides. The dresses were new and pristine until our staff was given direction on how to destroy them. This is harder than it looks. Testing was done on various products to find one that looks like frosting and that will last 30 days. Client: WE TV Location: Chicago and New York Cityimages/BRIDEZILLA_08_TH.jpgimages/BRIDEZILLA_08.jpg2AMPM Bus ShelterCan you guess the number of calories in this display? There are many tasty treats to get you through the afternoon snack time. Actual products were purchased and retrofitted to withstand the warm temperatures during this 30-day promotion. Client: Ogilvy & Mather, Los Angeles Location: Chicagoimages/AMPM_BUS_TH.jpgimages/AMPM_BUS.jpg2Arm & FlagAnd you thought wax build up was bad? Imagine this giant arm and flag stuck in your ear! The arm was fabricated out of sheet goods with a post and fabric flag attached to the top. These were fabricated for the promotion of a new radio station in the Los Angeles market. Client: Bonneville International Location: Los Angelesimages/ARM_FLAG_TH.jpgimages/ARM_FLAG.jpg1AMPM Cup and Corndog SpectacularsYou need a giant appetite for this corndog and soda. The giant corndog was sculpted out of foam. The XXXL cup was made of formed sheet goods. AMPM was entering into the Chicago marketplace and wanted to introduce themselves to the public in an appetizing way. Client: Ogilvy & Mather, Los Angeles Location: Chicagoimages/AMPM_CUP_DOG_TH.jpgimages/AMPM_CUP_DOG.jpg1HealthPartners Urine CupI am glad I don’t have to fill that urine cup! Two of these Paul Bunyan sized 7’ tall urine cups were constructed along with many other oversized props to inform the public of new online services available to HealthPartners members. Client: Preston Kelly (formerly Kerker & Associates) Location: Minneapolis, St. Paul, MNimages/HEALTHPARTNERS_URINE_TH.jpgimages/HEALTHPARTNERS_URINE.jpg3HealthPartners PillYou will need a large glass of water to swallow this pill! Standing 7’2” tall and 3’ in diameter, this 3-D pill was placed in various Minneapolis and St. Paul locations to introduce new HealthPartners online capabilities. Client: Preston Kelly (formerly Kerker & Associates) Location: Minneapolis, St. Paul, MNimages/HEALTHPARTNERS_PILL_TH.jpgimages/HEALTHPARTNERS_PILL.jpg3Embarq Barbed WireBe careful not to catch your pants when crawling through this barbed wire! This oversized barbed wire was made of steel and hose. Client: Mullen Location: Las Vegas, Orlandoimages/embarqwire_th.jpgimages/embarqwire.jpg1Kraft PlantersYou can’t find a salad that is more fresh than this! We replicated a Kraft bottle and dressing pour as well as a container that could hold soil and real plants for this campaign. Client: McGarry Bowen Location: Chicago images/kraftdisplay_th.jpgimages/kraftdisplay.jpg2Penguin Taxi TopsHold on tight! This little guy is trying to make a get away. 10 fiberglass penguins were installed on taxi’s to promote the new penguin exhibit at Monteray Bay Aquariums. Client: BuderEngel and Friends Location: San Franciscoimages/penguin_top_th.jpgimages/penguin_top.jpg4Cadillac CTSLooming over Times Square is the new Cadillac CTS…8 times larger than the real car. Covering three sides of a building this car measures 48’ x 19.6’ x 7’ extension off the front of the building. Each side measures 43’ x 19.6’ x 5’. The working headlights were almost 10’ tall. Each wheel was 19’ in diameter. The entire car was sculpted in foam, encased in a hardcoat and painted Cadillac Sterling. Client: D’Arcy Detroit Location: Times Squareimages/cadillac-timesquare_tn.jpgimages/cadillac-timesquare.jpg5National Car RentalMeasuring walking speed? Now that’s a unique idea. Real speed readers built to read car speeds were reconfigured to display your walking speed in 3 airports. The readers were custom painted and fitted with custom signage. They were attached to a custom-built wall unit sign. The sign, measuring 8’x 11’, was fabricated with aluminum and a heavy steel base. The graphics were printed on vinyl and glued to the surface of the sign. Client: Fallon Locations: Denver, Chicago (O’Hare) and Minneapolis/St. Paul airports 2006images/national-car_speed-reader_tn.jpgimages/national-car_speed-reader.jpg3MINI Palm TreesHold onto your hat it’s windy out here! MINI’s 2002 marketing campaign landed 2 – 35’ palm trees in Miami and LA! The Palm trees were fabricated out of bent steel, and encased in Styrofoam with hand carved detailing. The foam was then coated in elastomer and painted. Clear Channel Outdoor supplied footings for attachment. Client: Crispin, Porter + Bogusky Location: Miami, FL and Los Angeles, CAimages/min-fast_tn.jpgimages/min-fast.jpg1Presidente CoolersWould you like a cold one? Two of these spectaculars were built and posted at each end of central area of Santa Domingo, DR. Each measures 20’ x 20’. The entire cooler is a giant lightbox. The doors were programmed to open and close every 5 minutes to display the interior of the cooler stocked with Presidente beer. A fog unit emitted steam each time the doors opened creating an appeal for a refreshing cold beer on a hot day! Client: Colorin, S.A. Location: Santa Domingo, Dominican Republicimages/beer-fridge_tn.jpgimages/beer-fridge.jpg3Maker’s MarkWould you like that on the rocks? A steel tanker parked under the billboard “catches” the Maker’s Mark Whiskey! The 40’ bottle was fabricated of fiberglass with a steel framework, scenic painted with a vinyl label. The fabrication of the 4’ “pour” to the tanker consisted of fiberglass with steel framing and lighting effects to give the illusion of liquid being poured from the bottle. Client: USA Image Technologies Location: Los Angelesimages/makers-mark_tn.jpgimages/makers-mark.jpg1Starbucks Snow GlobeNo shaking required on this snowglobe. Imagine an 8’ diameter, 5’ tall working snow globe placed right in front of the Prudential Building in downtown Boston. The globe consisted of an acrylic dome that sits on a fiberglass ring base. Inside was a landscape with glittery white scenery and a 2’ tall latte cup. A motor rotated around under the base blowing snow and creating a Starbucks winter wonderland. Client: Creature, Seattle Locations: Boston, Times Square, Houston, Norfolk, Seattle, Los Angeles, Denver, Las Vegas and Torontoimages/starbucks-snowglobe_tn.jpgimages/starbucks-snowglobe.jpg3Turning Leaf WallscapeTurning over a new leaf! These leaves were each hand cut out of soft foam sheets and painted. Each leaf was attached to a v-belt, a belt that is used in car engines. The v-belt was used to allow the foam leaves to blow in the wind. Client: BBDO San Francisco Location: New York Cityimages/turning-leaf_tn.jpgimages/turning-leaf.jpg5Hershey’sFor candy lovers dreams do come true! This 16 story candy spectacular measures 215’ tall x 60’ wide. The 14’ Hershey’s Cocoa Cup was enchanced with a fog machine to create a whimsical steaming hot cup of Hershey’s Cocoa. The 51’ smokestacks were replicas of the smokestacks at Hershey’s Headquarters in Pennsylvania. There were 50’ of brightly colored fiberglass piping that runs the height of the display. A 30’ Jolly Rancher wind sculpture was topped with a 12’ tall helix. Near the top of the display were 28 six foot Hershey’s Kisses stacked in a pyramid. Client: Clear Channel Spectacolor, NY Location: 48th & Broadway, Times Squareimages/hersheys_tn.jpgimages/hersheys.jpg5Barely There BraThis could be the world’s largest bra! The bra was actually two giant light boxes. The light boxes were nearly 6’ in diameter. A printed vinyl was secured to the face of the light boxes to imitate a car headlight. The headlights were illuminated from dusk till dawn. Client: The Martin Agency Location: New Yorkimages/barely-there_tn.jpgimages/barely-there.jpg1JelloGrab a spoon and dig in! There were about 4,000 – 21” stainless steel spoons covering the 128’ background. The big spoon was 52’ long. It is made out of fiberglass and it has a steel frame for support. Client: Young & Rubicam Location: Times Squareimages/jell-o_tn.jpgimages/jell-o.jpg5Target Toothbrush3 minutes, 3 times a day. The bristles were wooden dowels cut to match the exact size of each bristle of the real toothbrush. The handle was sculpted foam with a hardcoat. We built 2 toothbrushes, one measuring 16’ long x 3’10” for a 14’ x 48’ billboard and one 20’ long x 4’8” for a 20’ x 60’ billboard. Client: Target and Peterson Milla Hooks Advertising Location: Los Angeles and Dallasimages/target-toothbrush_tn.jpgimages/target-toothbrush.jpg1Charmin Mega RollNever get stranded on the toilet without toilet paper again! This giant roll of toilet paper was 20’ tall and 20’ wide. It was placed in Times Square for the “rollout” of the new Charmin Mega Roll. The client arranged for a public relations event at the location during the installation of the prop. Client: Gigunda Group Location: Times Squareimages/tee-pee_tn.jpgimages/tee-pee.jpg5SnickersYummy. This giant slice of a Snickers, 18’ tall x 24’ wide, towered over Chevy’s Restaurant on 48th and 8th Avenue. Five other markets displayed a slightly smaller, 14’x18’, Snickers which were still just as delightful. Of course we did our own R & D before carving the tasty treat. Client: TBWA\Chiat\Day, New York Location: New Yorkimages/snickers_tn.jpgimages/snickers.jpg5HooverThat vacuum must be mighty powerful! Trashcans, an overstuffed chair, and a pizza box have all been targeted by this Hoover appliance. To stay within NYC ordinances the props were sculpted in a very forced perspective. Client: TBWA\Chiat\Day – LA Location: Times Squareimages/hover_tn.jpgimages/hover.jpg5Halo VacuumIf this vacuum can’t suck up the dirt in your house, nothing can! The base of this vacuum was made out of a combination of sheet goods and hand carved foam. We painted the surface and applied a vinyl logo. The base was fit with a giant light box. The light was made to resemble a “black light” that is under the real Halo product. The handle on the top of the board was also hand carved out of foam. Client: BooneOakley, Charlotte NC Location: Times Squareimages/halo_tn.jpgimages/halo.jpg5Dayton’s WatercoolerThis fish found the perfect home. The water cooler was an inflatable fabricated out of blue tinted and clear vinyl. The lower portion was made of plywood. Inside the bubbles and fish are rigged to continuously move in a circle. Client: Dayton’s Advertising Location: Minneapolis, MNimages/daytons-fish_tn.jpgimages/daytons-fish.jpg1AltoidsWould you like a mint with a twist? The Altoids marketing campaign to promote Altoids Dark Chocolate Dipped Mints included 10 taxi tops that traveled throughout San Francisco. These custom vacuformed Lexan taxi tops were dressed out to tempt your taste buds. Additional custom interior lighting was installed for the tins to be seen in the evening. Client: Leo Burnett USA Location: San Franciscoimages/altoids-taxi_tn.jpgimages/altoids-taxi.jpg4Dump CupidDo you believe in love at first sight? Cupid made his presence known on February 14th for an Herbal Essences promotion of www.dumpcupid.com. A 20’ arrow was created with PVC tubing and the heart was sculpted of Styrofoam. The arrow pierced a park bench and both pieces sat on a faux cement platform to make a natural looking base. Client: M & J Edelman Location: Times Squareimages/dump_tn.jpgimages/dump.jpg3HBO - John From Cincinnati Taxi TopsHave you ever wanted to surf in the middle of Manhattan? HBO wanted to promote the premiere of their new show “John From Cincinnati”. To help with the promotion, Atomic Props built surfboards out of Sintra with the artwork printed directly to the surface. We then secured the surfboards to a custom fit and fabricated taxi top. Client: Lime Public Relations + Promotion, New Yorkimages/john-c-hbo_tn.jpgimages/john-c-hbo.jpg4Bull Hide TaxisRid ‘em Cowboy! Professional Bull Riders wanted to get the attention of New York City and promote their first visit to Madison Square Garden. Five New York Taxis were custom covered in bull-hide-like fur. Custom horns were fabricated out of foam, scenic painted and attached to the roof to finish the transformation. Client: TAXI, Inc. Location: New York Cityimages/cow-car_tn.jpgimages/cow-car.jpg4OttersHang on tight! Ten otter taxi tops were found cruising on taxis in San Francisco to promote Monterey Bay’s “Wild About Otters” exhibit. A mold was created and fiberglass pulls were taken to create the forms. They were scenic painted and then attached to the tops. Two types of otters were replicated for this campaign: the African Spotted Neck otter, and the Asian small clawed otter. Can you guess which one this is? Client: BuderEngel & Friends Location: San Franciscoimages/otter-cab_tn.jpgimages/otter-cab.jpg4Starbucks Latte Cup on a CabSomeone left their Starbucks on the cab roof! Although simple in concept our challenge was to build a cup that would (1) withstand 2 car washes per day, (2) adhere to the roof of the car at high speeds, (3) be difficult to remove by passers-by to minimize theft, and (4) not damage the roof of the car when removed at the end of the campaign. Two months of R&D gave us a magnetically held, spring-mounted cup that passed all challenges. Pretty amazing. Client: Creature, Seattle Locations: Boston and NYCimages/stratbucks-taxi_tn.jpgimages/stratbucks-taxi.jpg4Westin Big BloomAhh, the fresh scent of a flower! This is an enjoyable experience that Westin wanted to capture for its guests. Approximately 20’ tall, this bloom was made of a steel frame onto which each flower petal was attached. The petals were individual heat formed sheets of Sintra that were painted to match client artwork. Client: Deutsch NY Location: New Yorkimages/westin-big-bloom_tn.jpgimages/westin-big-bloom.jpg1Westin Zen GardenTake a deep breath and relax. In a new marketing campaign Westin wanted to capture different ways to relax. The giant zen garden rocks were created by sculpting foam, embedding steel, coating with a weather resistant finish and scenic paint. The rake measures 14’ long and was made of sheet goods and rods then painted to match the client artwork. Client: Deutsch - New York Location: New Yorkimages/westin-zen_tn.jpgimages/westin-zen.jpg1YahooThe Yahoo! Board is a retro 1950’s style billboard. The body is steel and sheetmetal construction. It was equipped with chasing, blinking fluorescent and neon lights. The reader board is changed every few months to keep it fresh. Client: Black Rocket Location: SoHo, NYimages/yahoo_tn.jpgimages/yahoo.jpg1I PodIt’s raining CD’s! This board was 54’ x 31’ and included approximately 96 CD covers. The CD covers consisted of fabricated flat sheet goods with printed vinyl applied to the face of each sheet. Each CD was individually attached to the frame. The iPod replica at the bottom of the board was sculpted out of sign foam. We retrofitted a light box in the iPod to replicate the actual illuminating iPod screen. Client: TBWA\Chiat\Day – Los Angeles Location: Los Angelesimages/ipod_tn.jpgimages/ipod.jpg1Starbucks ThermometerWould anyone like a cool drink? These giant cups were made to tempt you to visit Starbucks for a Frappacino. Positioned inside the cup was a temperature sensor and mechanics that move the straw to the current temperature. The Starbucks logo was created as a removable panel for maintenance access. The cup and whipped topping was sculpted out of foam. The cup artwork was a laminated vinyl and the whipped topping with chocolate was scenic painted. Client: Leo Burnett and Starbucks Location: Atlanta, Denver, Los Angeles and San Diegoimages/starbucks-frappuccino_tn.jpgimages/starbucks-frappuccino.jpg1CokeAll the world loves a Coke. The overall size was 56’ x 33’. Components: 30’ tall fiberglass bottle, 6’ long sheet metal straw, 70 red neon rays, 500 incandescent bulbs, 33’ vacuformed ice mounds. Mechanics control bottle movement coordinated with a spectacular light show. Client: Leo Burnett, Caracas Location: Caracas, Venezulaimages/coke-espan_tn.jpgimages/coke-espan.jpg1Bella ViaBeautifully simple! Combining one 6’, 3D mannequin on scaffolding and ten 8’ cutout flat onlookers made this design intriguing and effective. In 4 stages the mannequin painter was moved from left to right as she finished painting her mural. At each stage onlookers were mounted onto the catwalk, positioned to admire her art. Client: Nostrum Advertising Location: Los Angelesimages/valencia_tn.jpgimages/valencia.jpg1Jose Cuervo-New YorkCaramelo del ojo. The 19’ x 48’ board is layered with 3-D copy and bottle image. Custom colored metallic disks were used on the 3-D background to initiate and give movement to the image. Client: Kamhi Kolor Inc. Location: New Yorkimages/vive-cuervo_tn.jpgimages/vive-cuervo.jpg1Sprite PendulumA hypnotizing 8’ tall Sprite can swung over Sunset Blvd. persuading people that Sprite was their beverage of choice. The can was fabricated out of sheet goods bent to the shape of the can. The bottom of the can was made of hand carved foam. A small motor was mounted to the back of the board controlling the shaft that moved the can. Client: Crispin Porter + Bogusky Location: Los Angelesimages/sprite-pendulum_tn.jpgimages/sprite-pendulum.jpg1History Channel BarbariansReady, Aim, Fire! 1200 4’ arrows pierced these NY and LA billboards. The arrows were fabricated of steel rods and Sintra, then scenic painted to enhance realism. The arrows were attached to six 8’ x 14’ sections of fabricated steel and plywood, then painted. Client: Benchmark Graphics Location: New York & Los Angelesimages/history-barbians_tn.jpgimages/history-barbians.jpg1Animal Planet ZebraThe zoo comes to you. The Zebra’s 18’ tail ‘wags’ for all the traffic on Sunset Boulevard! The tail had a 5’ swing, was sculpted from foam with a steel mechanism embedded inside of it to provide the movement. It was then encased in a hard coat and scenic painted to match the background vinyl. Four foam flies were added to the vinyl billboard to enhance the realism. Client: Venables, Bell & Partners Location: Los Angelesimages/a-p-zebra_tn.jpgimages/a-p-zebra.jpg1Animal Planet SnakeImagine a snake eating a 20’ x 52’ billboard. The snakes 9’ head and tail were carved foam with a steel armature, encased in a hard coat, and scenic painted to match the printed vinyl. The 14’ x 48’ billboard was enlarged with foam and steel to create a rounded effect on the top and bottom of the billboard. Client: Venables, Bell & Partners – SF Location: New York, NYimages/animal-p-snake_tn.jpgimages/animal-p-snake.jpg1Fed Ex PensWould you like to borrow a pen? The pens were hand crafted out of foam and decorated with paint and chrome tape. Each of the pens sat on top of the bulletin. The pocket was made as a small flat extension off the top of the board. This was one of three different creative executions posted simultaneously. Client: BBDO – New York Location: St. Louisimages/fedex_pens_tn.jpgimages/fedex_pens.jpg1Absolut IKEAIf you are looking for an apartment that is move in ready, do we have a location for you! The apartment was decorated with real and replicated furniture; both of which were fit with steel for support and weatherproofed. The floor is shaped like an Absolut bottle fit with a steel armature for mounting and covered with wood and vinyl finish. Client: TBWA\Chiat\Day Location: New York, NYimages/absolut-ny_tn.jpgimages/absolut-ny.jpg1Absolut SolarIn recognition of the California energy crisis, Absolut went Solar! The Absolut bottle was 8’ x 24’ covered with solar electric film. 15 solar panels located behind the billboard were needed to compliment and fully light ‘Absolut Alternative’. The electricity generated from solar power was stored in 100 amp batteries and managed by 2 controllers. 210 LED bulbs lit the ‘Absolut Alternative’ can letters. Client: TBWA\Chiat\Day – New York Location: Los Angeles, CAimages/absolut-alt_tn.jpgimages/absolut-alt.jpg1AT & T SnowflakeTo celebrate it’s partnership with the 2002 Olympic Games, this 44’ diameter snowflake was created for Times Square. The steel armature supported sculpted foam encased in elastomer. The finish was a combination of paint, highlights and opalescent glitter flakes. Client: Young & Rubicam Location: Times Squareimages/snow-flake_tn.jpgimages/snow-flake.jpg5Air New Zealand KayakHang on tight for a bumpy ride! This actual 9-foot kayak had a 6-foot mannequin placed inside it. The mannequin was dressed to match the clients’ artwork. The entire prop was secured to the top of the building via a steel structure. Client: BBDO West Location: San Francisco, CAimages/air-newzealand-over_tn.jpgimages/air-newzealand-over.jpg5Air New Zealand RapellerSupersize it? If you want a person to be larger than a 6’ mannequin you need to create an original figure from foam. For an Air New Zealand billboard, we created this oversized man from an image of a real man dressed in rapeller clothing. Once the foam was sculpted, we hard coat the form with paint to enhance the realism. Client: BBDO West Location: San Franciscoimages/air-newzealand_tn.jpgimages/air-newzealand.jpg5Air New Zealand Rock ClimberWatch out for that next step. Mannequins are not made taller than six feet. So, if you want a larger figure, you need to create an original out of foam. For an Air NewZealand billboard, we created this oversized figure from an image of a real woman. Once the foam was sculpted, we hard coat the form with paint to enhance the realism. Client: BBDO West Location: San Franciscoimages/air-newzealand-woman_tn.jpgimages/air-newzealand-woman.jpg5WAMU BeanstalkA fairy tale comes to life! 80’ tall and the largest prop in Times Square, this whimsical “Jack and the Beanstalk” themed spectacular was located on 42nd and 7th. The 20’ scroll at the base transitioned into a 30’ tall meandering beanstalk, a 10’ cloud and a 10’ castle complete with flags, turrets and lights. Jack was 8’ tall. The entire fiberglass and steel structure was built in 3 ½ months and shipped to Times Square on 20 trucks. It was a stunning display as night settled in and the light show began. Client: Clear Channel Spectacolor/Sedgewick Road Location: Times Square, NYimages/fairy-tale_tn.jpgimages/fairy-tale.jpg5Discovery Straw/CraneThis one’s for the record books! A 72’ straw dangled from a 70’ crane in Times Square promoting Discovery’s new TV series “Big”. The straw was sculpted foam, encased in hard coat and embedded with steel. The crane was only 6” in depth off the billboard face with a full 3D tip, holding wheel and hook. The Discovery logo and “Big” were mounted 2’ off the face of the board to give it even more dimension. Client: Discovery Communication Inc. Location: Times Squareimages/big-straw_tn.jpgimages/big-straw.jpg5JVC GlobeWe’ve got the whole world in our hands. This 28’ diameter globe was fabricated out of steel and fiberglass. Embossed fiberglass topography added more detail to the finish. The standoff letters are neon can letters. Installed in 1998 the globe still graces the streets of New York. Client: Spectacolor Location: Times Squareimages/jvc_tn.jpgimages/jvc.jpg5HBO CouchesDid you miss your favorite HBO show? Not to worry, we’ve built couches in Manhattan for your viewing pleasure. The people on the rooftop, on top of the television and on the catwalk are all 6’ tall mannequins. The mannequins on the rooftop were holding large blue ropes that lowered couches down the wall. The couches that attached to the wall, television and catwalk were all hand crafted out of foam. The television was made of silver sheet goods. The screen was made of vinyl with the HBO logo printed on the face. The client also arranged to project various images onto the “TV Screen” during the campaign. Client: BBDO, New York Location: Manhattanimages/hbo-overedge_tn.jpgimages/hbo-overedge.jpg5Sprint PhoneHow do you keep a prop fresh and current? Incorporate a full color LED video screen. Mounted inside this 36’ tall x 16 1/2’ phone is a LED video screen measuring 14 1/2’ x 11 1/2’. Remotely programmed looped video as well as live internet fee run continuously. We worked with an LED supplier designing and engineering our phone prop to fit perfectly around their video screen. When the phone style changes the video screen can be remounted into the updated model. This phone was the centerpiece of the partnership between Sprint and Nextel and was revealed Labor Day 2005. Client: TBWA\Chiat\Day, NYC Location: Times Square, NYimages/sprint-yes-you-can_tn.jpgimages/sprint-yes-you-can.jpg5DHL BoxThat is one big box! This giant box was made of translucent sheet goods with a vinyl print of the artwork adhered to the surface. If you look closely you will see a vertical corrugation texture that was replicated for an authentic appearance. The 5 boxes were mounted in bus shelters in the San Francisco area. Client: Ogilvy & Mather Location: San Franciscoimages/dhl-box_tn.jpgimages/dhl-box.jpg2DHL UmbrellasDon’t get caught without your umbrella! To be the best in customer service DHL was touting some additional services they provide. One such service they provide is that you can text DHL for a 5-day forecast. Eight umbrellas adorned bus shelters to help with the promotion. The umbrella panels were made of aluminum and painted in DHL colors. Client: Ogilvy & Mather – New York Location: San Franciscoimages/dhl-keepdry_tn.jpgimages/dhl-keepdry.jpg2United Airlines Funhouse MirrorHow is a bus shelter like an amusement park? When a fun house mirror enhances your body with very, very long legs bringing home United Airlines’ “more leg room” campaign. Utilizing only 2” of space inside the bus shelter framework we manipulated reflective mirror plex to create the funhouse mirror. A steel frame around the mirror plex fit right into the bus shelter framework. How fun is that? Client: Fallon Location: Chicagoimages/unitedairlines-mirror_tn.jpgimages/unitedairlines-mirror.jpg2BridezillaHere comes the bride! Every brides dream is to have the perfect designer gown. Here was a chance to win one. Four designer gowns by Tomasina were installed in bus shelters. Custom forms were created to fit in the 7” wide space to display the gown. Cut vinyl was adhered to the interior of the shelter to inform passersby of how to win the gown. Client: WE TV Locations: New York City and Chicagoimages/bridezilla_tn.jpgimages/bridezilla.jpg2Alliance Theater PicksI pick that one! When the Atlanta’s Alliance Theater wanted to promote its barbershop inspired show, “Cuttin’ Up,” Atomic developed enormous hair picks as a cutting-edge promotion. The five picks, placed in bushes around Atlanta, proved so popular that some were stolen. The picks were created from ½” white Sintra PVC foam, which was printed on both sides. Client: BBDO Atlanta Location: Atlantaimages/cutting-up_tn.jpgimages/cutting-up.jpg3Megladon SharkA fish out of water! We created and installed this 34-foot prehistoric shark for the San Diego Natural History Museum in January. “Large Marge” was crafted from steel and foam and is a scale model of a shark designed by a paleontologist. We created a 360° laser scan of the model to help make the shark as authentic as possible especially the mouth and teeth. To ensure this Grande Dame stayed safely in place at the museum, we replicated the pole onto which the shark was installed and used it as our framework for construction in the shop. Client: Science Museum of Minnesota Location: San Diegoimages/shark_tn.jpgimages/shark.jpg3CingularOne Cingular Sensation! Cingular was introducing its services to NYC with a 25’ tall, 3D version of its famous logo. The prop was built so that it could be moved from location to location, both indoors and outdoors. The structure was built starting with an internal steel armature that was embedded into sculpted foam and encased in a hardcoat elastomer. The finish was a very high-gloss car paint. Client: Kamhi Kolor Inc. Location: Central Park, The Bronz Zoo, Grand Central Station and other locations in New Yorkimages/cingular_tn.jpgimages/cingular.jpg3Sony Reader KioskIn case your eyesight is bad, check out this giant book! The front of the Sony Reader is fabricated out of aluminum with paint and vinyl appliques. The cover is made of fiberglass and faux painted to resemble a leather case. These were placed in the Minneapolis/St. Paul and Chicago O’Hare Airports. Client: 180LA, Los Angeles Location: Minneapolis, Chicagoimages/sony-reader_tn.jpgimages/sony-reader.jpg3Nestle CupComing Soonimages/big-coffee-cup_tn.jpgimages/big-coffee-cup.jpg3