Mickey Ears & American Express CardCharge it, please. The hat was carved out of Styrofoam & coated in urethane. The card was fabricated with plywood and steel that was fit with sculpted letters and covered with Flex Face material to make it appear embossed. Client: Ogilvy & Mather Location: Times Squareimages/Express_Mickey-Ears_tn.jpgimages/Express_Mickey-Ears.jpg1BugsCalling all exterminators. We have a bug problem here. These wiggling bugs were created by carving 5 different forms to use as a mold. Multiple vacuformed parts were pulled and fit with an oversized spring which allowed them to move with the wind. The bugs virtually covered the board. With each reveal phase the bugs were reduced to reveal the message. Client: Target Advertising Location: Minneapolis, MNimages/target-bugs_tn.jpgimages/target-bugs.jpg1Coca Cola-Full ThrottleFull steam ahead! Full Throttle was launched by Coca Cola to compete in the energy drink arena. 3D pipes, replicating motorcycle pipes, were fabricated to demonstrate the power in this drink. The internal structure was built with steel and assembled into sculpted fiberglass shells. The finish was a very high-gloss silver automotive paint. The pipes were each fitted with a fog unit that emitted fog to resemble exhaust fumes. Client: Posterscope - Los Angeles Location: Minneapolis, Los Angeles, Dallas 2004images/FullThrottle_Pipes_tn.jpgimages/FullThrottle_Pipes.jpg1Crown RoyalA drink fit for a king! The signature giant purple bag, measuring 17’ x 52’, graced the landscapes of 16 cities for the 2005 holidays. The prop fit over a 14’x48’ billboard in 6 pieces. We used a fiberglass mold to produce 20 props. The rope detail was actually 4” diameter tugboat rope painted gold. The tag and bow were removed after the holidays. Client: Grey WW Locations: Atlanta, Austin (TX), Chicago, Dallas, Detroit, Houston (2), Indianapolis, Las Vegas, Los Angeles (2), McAllen (TX), Orlando (2), Phoenix, San Antonio (2), San Francisco, Tampa, Washington D.C.images/crown-royal_tn.jpgimages/crown-royal.jpg1Motorola PhonesIt was great talking with you. The two partial 38’ phones, the 6’ phone and the eleven 6’ phone covers were all sculpted out of Styrofoam. They are finished with fiberglass and custom painted. We installed LED message boards that were 8’x15’. The phones were programmed to appear as if they were texting each other. Client: Spectacolor Location: Times Squareimages/motorla-phones_tn.jpgimages/motorla-phones.jpg1Sprint Big FootYes Big Foot does exist! Looking over Times Square, is Big Foot who measures 6’wide and 4’tall. Although minimized by the size of the billboard, this Big Foot is the real thing. Sculpted in foam and hard coated, Big Foot was covered in authentic Big Foot fur. Client: TBWA\Chiat\Day Location: Time Squareimages/sprint-big-foot_tn.jpgimages/sprint-big-foot.jpg1ComEDHow do you let the public know when the Cubs are playing? ComED, Chicago’s power company, decided to use a simple 3-D light switch that moves up for night games and down for day games. The billboard’s location was fantastic…directly across from Wrigley field. The prop was sculpted out of Styrofoam, fitted with a steel armature, encased in hardcoat and painted. Client: Leo Burnett, Chicago Location: Chicago, ILimages/comed_tn.jpgimages/comed.jpg1A&E Knievel’s Wild RideRobbie is daunting. This campaign dominated an entire corner in Times Square. Robbie’s bike tire extended 5’ off the face of the board (and over the sidewalk below). The tire was sculpted in foam with attention to every knobby detail. The rest of Robbie was made up of layered flats. Sheet metal creates the tearing effect around the image. Evil must be Proud! Client: TBWA\Chiat\Day Location: Times Squareimages/knivel_tn.jpgimages/knivel.jpg1WAMU HouseThis was a 35’ replica of a colored block toy house. This house was one of three “Dream Homes” posted in Times Square. The boys in the shop revisited their youth while sculpting and putting together this big boy toy. All was urethane coated and painted like the real thing. Client: McCann Erickson Location: Times Squareimages/WASHMutual_LegoHouse_tn.jpgimages/WASHMutual_LegoHouse.jpg1Washington Mutual-Buck FiftyThe buck stops here! Nine ‘Buck fifty’ billboards introduced Washington Mutual’s new campaign! The 19’ dollar bill consisted of a steel frame on standoffs with bent sheet metal applied over the frame. Foam and wood pieces were attached to the sheet metal to create the ‘wrinkles.’ Vinyl art was applied for the graphics. The 8’ coins consisted of a steel frame with wood top and sides with vinyl graphics. Client: McCann Erickson—Seattle Locations: West Coast of USAimages/WashMutual_Dollor_tn.jpgimages/WashMutual_Dollor.jpg1Washington Mutual Lincoln LogTM HousePaul Bunyan would feel right at home in this house. A 30’ version of a Lincoln LogTM home. One of three “Dream Homes” posted in Times Square. The logs were sculpted of Styrofoam then embedded with steel and hard coated. Scenic paint was applied to provide the finished effect. Client: McCann Erickson Location: Times Squareimages/WASHMutual_LogHouse_tn.jpgimages/WASHMutual_LogHouse.jpg1San Antonio Express-NewsBreaking news! San Antonio’s skyline wrapped in newspaper print was even more impressive at night. Florescent lights were mounted behind the edges of the flat cut out layers to halo light the skyline. The entire prop was built with layered die cut pieces of sheet goods that were bolted and welded to a steel framework. Vinyl artwork was adhered to each cutout. The tower of the Americas was sculpted out of foam, encased in a hardcoat and finished wrapped with vinyl artwork. Client: Creative Civilization Location: San Antonio, TX 2004images/san-ant-exp_tn.jpgimages/san-ant-exp.jpg1Target Cart Park BenchesTalk about using your imagination…a Target cart reconfigured into a park bench complete with wheels and handrail! Target donated two of these park benches to the New York Central Park Conservancy Fund Raiser in 2003. The pattern is identical to the cart pattern and was machined in aluminum by Atomic Precision Machining, our sister company. Client: Target with Hartung/Kemp, Minneapolis Location: Central Park, New York Cityimages/target-bench_tn.jpgimages/target-bench.jpg1Rooms To Go Night LightRooms to Go Night Light lit up the street and their logo! A fabricated light box with a vinyl face creates the glowing effect The switch plate was fabricated with foam, encased in a hard coat and painted. Client: Rooms To Go Locations: Florida, Tennessee and North Carolinaimages/rooms-to-go_tn.jpgimages/rooms-to-go.jpg1ABC – InvasionBe afraid, be very afraid! ABC was looking to promote their new show “Invasion”. To do so, they wanted to light the background sky to appear as if the sky is falling. To achieve this effect, Atomic Props fit the entire vinyl with fiber optic lighting. The fiber optic lights were separated and manually placed in position which created an eerie effect. Client: OMG Location: Los Angelesimages/invasion_tn.jpgimages/invasion.jpg1PGE Solar BoardGoing Green! The top of this board was fit with twenty real working solar panels. The panels actually supply the power to the board. This board was also designed to give power back to the grid and ultimately save on energy and cost. Client: Venables Bell & Partners Location: San Franciscoimages/PGESolarPower_tn.jpgimages/PGESolarPower.jpg1Ameren MannequinHold on tight! The man on the pole is a 6’ mannequin dressed in real clothing. The clothing had a resin protective coat to freeze the clothes into place and protect it from the elements. The mannequin was fit with a real tool belt and tools for authenticity. Client: Rogers Townsend, St. Louis Location: St. Louisimages/ameren_tn.jpgimages/ameren.jpg1 Time PendulumWho do you think will be elected? The Time magazine cover swung between George W. Bush and John Kerry prior to the presidential election. The aluminum frame was mechanized with a motor that was housed behind the billboard and swung between the candidates every 15 seconds. At the end of the election the frame was positioned to remain over George W. Bush for the remainder of the posting. Client: Time Incorporated Location: New York Cityimages/time_prndu_tn.jpgimages/time_prndu.jpg1 Samsung DancersCan you hear the music? We reconfigured the 4 mannequins into their proper form. Because of the unique positions the fiberglass mannequins required quite a few cuts and reshaping to get the proper form. Once they were fiberglassed into place the dancers were fitted with actual clothing that was frozen in place with resin and painted to match the client artwork. Client: Cheil Communications NJ Location: New Jerseyimages/samsung_dance_tn.jpgimages/samsung_dance.jpg1 Mickey Mouse GhostWhat are you going to be for Halloween? Can you recognize who is hiding in this ghost costume? Mickey was 19’ x 48’ and covered 100 yards of fabric. The ghost costume had the openings for the eyes sewn in so Mickey’s eyes could be seen from the vinyl below. Client: Leo Burnett Location: Los Angelesimages/micky_ghost_tn.jpgimages/micky_ghost.jpg1 T Mobile MannequinsBe careful that is a big drop! These foam sculpted mannequins were embedded with a steel armature and coated in ureathane. They were scenic painted and Grandma was accessorized with a handbag. 4 Dads, 3 Girls and 3 Grandmas made up the “ Don’t Drop” campaign. Client: Publicis, Seattle Location: Los Angeles and New Yorkimages/tmobile_tn.jpgimages/tmobile.jpg1 Monteray Bay MannequinsGrab your flippers. We are going snorkeling! These articulated mannequins were positioned and then had the joints fiberglassed into place. They were fitted with real clothing that was frozen into place and scenic painted. Real snorkeling accessories finished off the completed mannequins. Client: BuderEngel & Friends Location: San Franciscoimages/monteray_tn.jpgimages/monteray.jpg1 Washington Mutual SandcastleEvery child’s dream is to make the biggest sandcastle on the beach. We think this one would win. The sandcastle was sculpted in foam and fitted with a steel frame and then sealed with ureathane. The sand texture was applied during the final step of paint. This one will not wash away with the tide! Client: McCann Erickson Location: Times Squareimages/sandcastle_tn.jpgimages/sandcastle.jpg1 Science Channel TireYou wouldn’t want to change this tire. The tire measures 22’ tall. The black rubber was sculpted foam that had a steel frame embedded within it. It was coated in ureathane and then painted. The rim was flat cutouts covered with reflective chrome vinyl that was scenic painted with highlights. Chromium was created with flat cutouts covered with a reflective chrome vinyl and scenic painted to match the client artwork. Client: Discovery Communications, Inc. Location: Detroitimages/sci_tire_tn.jpgimages/sci_tire.jpg1